The 100 Most Influential Taglines Since 1948. There’s always room to quibble with this selection or that, but on the whole it’s a pretty solid list. I probably wouldn’t put “Got milk?” Number 1, for instance, but it obviously belongs in the Top 10.
Speaking of which, here they are:
Slogans:
1. Got milk? (1993) California Milk Processor Board
2. Don’t leave home without it. (1975) American Express
3. Just do it. (1988) Nike
4. Where’s the beef? (1984) Wendy’s
5. You’re in good hands with Allstate. (1956) Allstate Insurance
6. Think different. (1998) Apple Computer
7. We try harder. (1962) Avis
8. Tastes great, less filling. (1974) Miller Lite
9. Melts in your mouth, not in your hands. (1954) M&M Candies
10. Takes a licking and keeps on ticking. (1956) TimexJingles:
1. My bologna has a first name, it’s O-S-C-A-R. (1960s) Oscar Mayer
2. Plop plop, fizz fizz, oh what a relief it is. (1970s) Alka-Seltzer
3. Like a good neighbor, State Farm is there. (1971) State Farm Insurance
4. Double your pleasure, double your fun. (1959) Wrigley’s Doublemint Gum
5. Be all that you can be. (1981) U.S. Army
6. For all you do, this Bud’s for you. (1970s) Budweiser
7. A little dab’ll do ya. (1950s) Brylcreem
8. It’s the real thing. (1970) Coca-Cola
9. Ace is the place with the helpful hardware man. (1970s) Ace Hardware
10. You deserve a break today. (1971) McDonald’s
There are a couple down the list from my lifetime I can’t recall ever hearing. I’d replace at least one with a real no-brainer: Are you ready for some football? Other alternatives – such as “I’ve got a headache THIS big – and it’s got Excedrin written all over it.” – also present themselves. Any others come to mind?
Via *** Dave, who thinks the lists would make good sources for blog post titles.
