AP, MSN Launch Online Video News Service

AP and MSN have launched a news video repository, which will offer 40 clips a day free.

The Associated Press and Microsoft Corp. on Wednesday launched a new service which allows the news cooperative’s member Web sites to offer free video news clips and share in advertising revenue generated from the service. The AP Online Video Network, which is powered by Microsoft’s MSN Video, went live after midnight and featured video news stories of New Orleans cleaning up after Mardi Gras and a special section about the six-month anniversary of Hurricane Katrina and the storm’s legacy in the Gulf Coast region.

About 40 video clips a day produced by the AP will be included in the service, which will cover national and international news as well as business, technology and entertainment stories. The AP, the world’s oldest and largest newsgathering agency, said the service will reach an initial audience of 45 million unique visitors. A cooperative owned by U.S. news organizations, the AP is offering the videos free to its members and other customers, with revenue coming from advertisements placed before the news clips.

This is an excellent idea except far too small in scope. There is clearly a huge appetite for video clips, as evidenced by several blogs who have catapulted to high traffic mainly by offering them. But simply putting out the equivalent of CNN Headline News with some advertising is unlikely to satisfy that appetite. People want clips from the talking heads shows they no longer watch, sports highlights, and the like, not prepackaged news.

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James Joyner
About James Joyner
James Joyner is a Security Studies professor at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Brent Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. He's a widower and father of two young daughers. He earned his PhD from The University of Alabama. Views expressed here are his own. Follow James on Twitter @DrJJoyner.