Trust Media and The Impact Of Blogs

Kate | Wednesday, April 6, 2005

Press Release

A newly published white paper on blogs from Edelman, the world’s largest independent public relations firm, and Intelliseek, a marketing intelligence firm and provider of one of the Internet’s leading blog portals, explores the importance of the blogging phenomenon for public relations and marketers and provides a first-of-its-kind directory of influential bloggers, segmented by industry.

Trust Media: How Real People Are Finally Being Heard, available for download at both the Intelliseek and Edelman Web sites, strengthens Edelman’s foundation in blog practices and reflects both firms’ deepening experience in blog analysis and consulting.

[...]

“Consumers are increasingly turning to other consumers for trusted information, and the blogging phenomenon is the perfect example of this shift,” said Pete Blackshaw, Intelliseek’s CMO and co- founder of the Word of Mouth Marketing Association, which held its Word of Mouth Summit March 29-30 in Chicago. “Public relations and marketing professionals need to understand the impact of blogging and other forms of consumer-to-consumer discussion on their profession and practices.”
[...]

“Blogging is not a fad, and it’s not going away,” said Rick Murray, general manager, Edelman Diversified Services. “There’s a right way and a wrong way to think about and approach the blogosphere, and public relations professionals who get it wrong will get burned — it’s that simple.”

About the Author: Kate is a freelance commercial and automotive airbrush artist living in Saskatchewan, Canada. She was one of the original guest bloggers at OTB in November 2004 and soon joined the permanent stable, contributing through January 2007. Eventually, she turned to writing full time at her own blog, small dead animals, which was voted the Best Canadian Blog in the 2004 Weblog Awards and has been generally considered that country's best blog ever since.

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Tags | Blogosphere, General, Kate McMillan

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Blogs usually rank well in the search engines!

Posted by Evan | April 7, 2005 | 08:46 am | Permalink

 

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