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 Outside the Beltway 

Apple Computer, RIP

Dave Schuler notes the passing of Apple Computer. He quotes Steve Jobs:

So, today we’ve added to the Mac and the iPod, we’ve added Apple TV, and now iPhone. And you know, the Mac is the only one you really think of as a computer, and we’ve thought about this and we thought, you know, maybe our name should reflect this better than it does. From this day forward we’re going to be known as Apple, Inc. We’ve dropped the computer from our name.

Reasonable enough. One wonders, though, what impact this will have on the long-running battle between Jobs’ company and Apple Corps, the company owned by Paul McCartney, Ringo Starr, and the heirs of John Lennon and George Harrison. Given that both Apples are in the music business, the potential for trademark confusion would seem even stronger now.

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About the Author: James Joyner is the publisher of Outside the Beltway and the managing editor of the Atlantic Council. He's a former Army officer, Desert Storm vet, and college professor with a PhD in political science from The University of Alabama. He lives just outside the Beltway in Alexandria, Virginia with his wife and infant daughter.

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The potential for confusion may be increased, but think of it as a 'full employment for lawyers' move.

Posted by yetanotherjohn | January 10, 2007 | 10:35 am | Permalink
 

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