BlogAds: Costs Per Impression

James Joyner | Saturday, August 13, 2005

Danny Carlton has put together a comparison of BlogAds prices compared to the SiteMeter traffic results for the blogs.

BlogAds traffic numbers–like any other metric–are a bit off. For example, I have several adstrips, all of which should have identical traffic since they appear on the same pages, and there is sometimes rather substantial deviation between them. Still, the numbers do update themselves regularly and are likely the better comparison point, since all sites don’t have SiteMeter.

Still, Danny’s numbers are worth a look for an alternate perspective.

About the Author: James Joyner is the publisher of Outside the Beltway and the managing editor of the Atlantic Council. He's a former Army officer, Desert Storm vet, and college professor with a PhD in political science from The University of Alabama. He lives just outside the Beltway in Alexandria, Virginia with his wife and infant daughter.

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heh- Kos is going to raise his rates.

Posted by Paul | August 13, 2005 | 09:46 pm | Permalink

 

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