Charitable Fundraising Gimmicks Redux
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James Joyner | Wednesday, March 14, 2007 |
Kieran Healy weighs in on the mystery of why odd gimmicks are useful in promoting charitable fundraising, explaining it as “the norm of reciprocity in action.” It’s as good a rationale as any.
About the Author: James Joyner is the publisher of Outside the Beltway and the managing editor of the Atlantic Council. He's a former Army officer, Desert Storm vet, and college professor with a PhD in political science from The University of Alabama. He lives just outside the Beltway in Alexandria, Virginia with his wife and infant daughter.
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