COMPARATIVE SPIN
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James Joyner | Saturday, July 12, 2003 |
Ogged links this piece from Brett Marston’s archives on the different media cultures in Germany and the US, in particular the much greater ease of “spinning” the US broadcast media.
One wonders how much this is a function of the soundbite culture of US television news? If one only has 16 seconds of footage, it is rather hard to show all the setup, leaving it easy for communications directors to pick what gets covered. The Reagan team elevated this to an art form.
I’d also note that C-SPAN typically does a good job with their coverage of media events, since they cover the whole thing live. There, you get a very good sense of the entire atmosphere.
About the Author: James Joyner is the publisher of Outside the Beltway and the managing editor of the Atlantic Council. He's a former Army officer, Desert Storm vet, and college professor with a PhD in political science from The University of Alabama. He lives just outside the Beltway in Alexandria, Virginia with his wife and infant daughter.
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