Dunkin’ Donuts Healthy Menu
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James Joyner | Wednesday, July 30, 2008 |
I’m always bemused by stories like “Dunkin’ Donuts to offer healthier menu items.”
Looking to entice those hungry for a healthier option, Dunkin’ Donuts will begin offering a new slate of better-for-you offerings in August.
The menu, which will debut in stores Aug. 6, will feature two new flatbread sandwiches made with egg whites. Customers will be able to choose either a turkey sausage egg-white sandwich or a vegetable one. Both will be under 300 calories with 9 grams of fat or less, the company said.
I get why Dunkin’ Donuts wants to diversify its menu to cater to a wider clientèle. What I don’t understand is why people who want to eat healthy would be in a doughnut shop. I mean, the place has Donuts right in its name.
About the Author: James Joyner is the publisher of Outside the Beltway and the managing editor of the Atlantic Council. He's a former Army officer, Desert Storm vet, and college professor with a PhD in political science from The University of Alabama. He lives just outside the Beltway in Alexandria, Virginia with his wife and infant daughter.
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I have to agree with the "if you are eating healthy why stop in a doughnut shop" sentiment.
Maybe the healthy eating person is there for a decaff black coffee, but I am pretty certain somebody looking for healthy foods is going to take a pass on pretty much anything served at Dunkin Donuts.
The Dunkin' Donuts shops I've seen in the Northeast have attendance records that make local churches envious. I'm sure that many "health-conscious" folks frequent them. But now they will be able to assuage their guilt by ordering the DD equivalent of this, which I'm sure we've all seen when having lunch with business colleagues: "I'll have the Megaburger, an order of Collosofries, and a diet Coke."
Dunkin' Donut shops around here are set up at gas stations, forming part of the convenience stores to serve other-than-fuel needs. Purchasing from one isn't exactly the same as going to a donut shop.
Perhaps these are the customers for the new 'healthy' menu?
Dunkin Donuts is under new ownership that has plans to take the chain nationwide on a large scale.
This appears to be part of their national effort.
The bulk of customers at DD just buy coffee.
The larger question here that gets ignored, is where this pressure is coming from. Clearly, DD is doing pretty well in terms of sales, so this is not a reaction to consumer complaints. A look at South LA recently, though, should clue us to what's really going on; They're reacting to what they see as impending pressure by government.
Which in turn, brings us to the even more central question; By what right does government get between myself and my breakfast?
The larger question here that gets ignored, is where this pressure is coming from.
I saw this as more of a move against Panera or the like, just like they moved against Starbucks in the coffee arena.
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