Comments on: Malkin – Pajamas Media Mystery Solved

By: Dan from Madison

Dan from Madison — Fri, 16 Dec 2005 11:48:18 +0000

Good Morning! - you deleted my comment from yesterday. All I asked was if you received the same exact email I did from Malkin or did you crib my post? Was that worth deleting? I saved the origninal last night with my comment in there and will be publishing that later today in this post. Best, Dan.

By: John Cole

John Cole — Fri, 16 Dec 2005 05:39:51 +0000

It isn't that simple. They have special site counters we all had to install, and then tailor made code for each site (since not everyone uses the same blogging software).

I have no idea why this was not done ahead of time, but Malkin is tellin the truth, if my own experiences are any indication.

By: tas

tas — Fri, 16 Dec 2005 01:29:51 +0000

You'll have to pardon my ignorance on the matter, John. I'm saying that, to me, Malkin's email sounded fishy because, to me, sending out an email that has code in it doesn't sound like a difficult task. I've only dealt with Blogads and not PJM, but when I found a blog to sponser me, I had Blogads on my site within a couple of hours. They sent me the code immediately. Maybe I was dealing with simple code because I didn't need a coder to place it on my site, and PJM's code is more complex, I'm not sure. Typically, when somebody says they are waiting for code, that's that. If they are waiting for code and a custom programmer, then I would have expected them to say such. So, to me, it sounded fishy because sending out an email with code in it shouldn't be that difficult.

By: John Cole

John Cole — Fri, 16 Dec 2005 00:09:53 +0000

For goodness sakes, TAS, I just got my code today, and it will not be up for a couple days when I contact my coder.

Really, this is starting to get absurd.

By: tas

tas — Thu, 15 Dec 2005 22:24:57 +0000

PJM hasn't sent Malkin the code to put their ads on her site? I just checked her site and PJM ads still aren't on there. If I had purchased advertising through PJM, I'd be pretty PO'ed if my ads weren't showing up on a blog which receives over 100,000 hits a day. And sending code is a simple matter. You, uhm, send an email... Could Malkin be fibbing? Kate, to answer your question of why blogs don't sell their own ads: bloggers selling ads like to make money. :) Smaller blogs like myself wouldn't make a damn if we had to sell our own ads, because that means we'd have to send out emails to potential advertisers, work out deals with them, try to get them to buy ads, etc. I'm a blogger, not an account executive. What Blogads provides is a network of blogs selling space fo advertising, and entities which want to advertise on blogs know to goto Blogads because they are, in effect, the McDonalds of blog advertising. They index blogs selling their real estate, let advertisers search for their traffic levels or where they stand politically, all the prices are listed, and when an ad is purchased Blogads takes care of all the backend stuff. Bloggers don't have to worry about serving the ads themselves, nor do they have to setup the Paypal transactions or anything. In return, Blogads makes a profit by charging a fee to bloggers for each ad that is sold. It's a pretty good deal.

By: D. C. Russell

D. C. Russell — Thu, 15 Dec 2005 22:16:08 +0000

The more I read about the Pajama Media thing, the more confused I get.

What is it? What's the point? Why would anyone care? Why don't these people concentrate on their blogs rather than on Pajamas?

By: James Joyner

James Joyner — Thu, 15 Dec 2005 21:10:58 +0000

Kate: The Adure strip on the right is privately hosted. Otherwise, it's well worth it for me to pay BlogAds and Google Adsense a cut for doing the legwork to provide the networks.

I only see one ad at your site, though? You've got enough traffic to be generating $300-$500 a month from BlogAds.

By: Kate

Kate — Thu, 15 Dec 2005 20:57:53 +0000

Here's a question - why don't more bloggers simply host their own ads privately? It's what I've decided to do, and as a result, I don't have to share a cut or be bound to a contract.

By: Myopic Zeal :: Where Are Michelle Malkin’s Ads? :: December :: 2005

Myopic Zeal :: Where Are Michelle Malkin’s Ads? :: December :: 2005 — Thu, 15 Dec 2005 20:21:05 +0000

[...] James Joyner explains, quoting an email he received from Michelle. It’s a very simple technical issue. I’ve been waiting for Pajamas Media to send me the coding to put the ads up on my site. There are a lot of PM bloggers waiting. I’m in line like everyone else–but I think all the tinfoil-hat-rattling is going to get me bumped up. Trackback URI: http://myopiczeal.blogsome.com/2005/12/15/where-are-michelle-malkins-ads/trackback/ [...]