Mall Economics
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James Joyner | Sunday, February 22, 2004 |
With all the angst about outsourcing, we lose sight of all the exciting new career fields opening up every day. Like retail anthropologist.
About the Author: James Joyner is the publisher of Outside the Beltway and the managing editor of the Atlantic Council. He's a former Army officer, Desert Storm vet, and college professor with a PhD in political science from The University of Alabama. He lives just outside the Beltway in Alexandria, Virginia with his wife and infant daughter.
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Ok. I'm thinking you're really bored today.
Heh. After reading that dumb story, I was at least going to get some kind of post out of it!
Well, I feel your pain. But at least I've been puting a little creative effort into my meaningless content!
Hey, Kate--I FORWARDED that link to a friend. One with an anthropology degree she may not ever use, of course . . .
I've actually read Underhill's book "Why We Buy" and found it fascinating. I think anybody in the retail business should read it twice.
It's really remarkable the depth at which the shopping experience is studied by these "retail anthropologists" to the level that they predict which way a shopper is going to walk when they enter a store, which signs they're going to look at and so forth.
I'm not as interested in Underhill's philosophy of the shopping mall, but his work on consumer behavior is really quite good.
-B-
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