NBC Strikes Deal with YouTube
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James Joyner | Wednesday, June 28, 2006 |
NBC is changing its tune on YouTube and will now post videos on the Internet phenomenon.
Just months ago, NBC Universal was demanding that clips of its shows be removed from YouTube. In the time since, YouTube has emerged as an Internet tour de force, and now NBC has changed its tune.
A network representative confirmed a report Tuesday in The Wall Street Journal that NBC has plans to upload promotional video clips of some of its TV shows, including “Saturday Night Live” and “The Tonight Show with Jay Leno.” The entertainment company, owned by General Electric, will advertise on YouTube and promote the site on some of its TV shows. Financial details were not disclosed. A YouTube representative did not return calls for comment.
If you can’t beat ‘em, join ‘em.
About the Author: James Joyner is the publisher of Outside the Beltway and the managing editor of the Atlantic Council. He's a former Army officer, Desert Storm vet, and college professor with a PhD in political science from The University of Alabama. He lives just outside the Beltway in Alexandria, Virginia with his wife and infant daughter.
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