Comments on: Newspaper Circulation Continues Decline

By: JackLewis.net

JackLewis.net — Tue, 03 May 2005 15:41:53 +0000

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By: bryan

bryan — Mon, 02 May 2005 14:37:15 +0000

Yes, it seems the newspaper circulation gurus are trying to do everything except the one thing that would help their circulation: hire more reporters to cover more local news.

The problem is the era of 30 percent profit margins is going to come to an end, or the big chains are going to kill the entire industry.

By: Confederate Yankee

Confederate Yankee — Mon, 02 May 2005 14:31:17 +0000

I don't actually find this astounding at all.

PC ownership, internet access, and consumer web experience are all growing at a strong rate, as are cable news channels and talk radio, enabling news consumers to get their information instantaneously from the same wire services as the papers, without having to wait for a newspaper to be printed and delivered.

Right now, the focus of local and regional newspapers should be on local impact original reporting that cannot be supplanted by wire services, not parroting wire service articles that consumers can access virtually anywhere for free.

Unfortunately, newspapers still don't understand the need to narrowcast to survive, and so many very well many not.