Sweet Talkin’ Wine Label
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Kate | Friday, July 8, 2005 |
Talking wine label to chat up Italian consumers
Who needs a sommelier? A “talking” wine label could soon tell consumers in Italy everything they want to know about a particular bottle — from its production history to the kind of food it should accompany. “The idea is to bring the oenologist to the table so that each wine can explain itself in the first person,” said Daniele Barontini, whose Tuscan company Modulgraf is putting the final touches on the product to be launched in November.
“We envision our talking wine label in restaurants, wine stores and at vineyards that offer wine tasting,” he told Reuters on Wednesday.
The new “label” would consist of a chip implanted in the bottle that could be listened to with a small device about the size of a cigarette package in the wine shop or the restaurant.
“It could tell you how to enjoy the wine, where it came from, everything you’d hear from a sommelier,” Barontini said. “You could even have music.”
Personalized wine labels won’t be far behind, mark my words…
“Have another glass and relax – he looooves you”
The talking 5 Star Whiskey label….
“It ain’t your imagination, man. Dude looked at you funny.”
Canadian beer labels: Edmonton market
“The Flames suck.. bwwwwaaaahaasaa!”
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About the Author: Kate is a freelance commercial and automotive airbrush artist living in Saskatchewan, Canada. She was one of the original guest bloggers at OTB in November 2004 and soon joined the permanent stable, contributing through January 2007.
Eventually, she turned to writing full time at her own blog, small dead animals, which was voted the Best Canadian Blog in the 2004 Weblog Awards and has been generally considered that country's best blog ever since.
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