Comments on: Time-Shifting Costing Networks $600 Million

By: Michael Demmons

Michael Demmons — Mon, 11 Dec 2006 13:03:22 +0000

My feeling is that product placement is going to get much bigger than it already is.

By: Mark Jaquith

Mark Jaquith — Sun, 10 Dec 2006 21:59:38 +0000

If they'd provide me with a download of 1080p image with 6 channels of audio, I'd gladly pay for ad-free episodes. The alternative they're hawking (low-res, crap audio) isn't worth what they're charging. You can get better quality stuff on file sharing sites. And if they made 1080p 6ch downloads free (they could even harness bit torrent), I'd gladly watch them with commercials intact. Right now my options are (a) crap quality + money on my time schedule, but without portability or (b) good quality, but commercials, and not on my terms (time and portability) Nope... still looking for (c)

By: Anderson

Anderson — Sun, 10 Dec 2006 21:38:30 +0000

It seems to me that the networks will have to get more invasive in their advertising modes

How long until the "news crawl" becomes a paid-ad feature of every broadcast?

By: floyd

floyd — Sun, 10 Dec 2006 17:01:21 +0000

**OMG... they're NOT going out of business, ARE they?**

By: Caliban Darklock

Caliban Darklock — Sat, 09 Dec 2006 19:30:35 +0000

I started to comment here, but it got way too long so I stuck it on my blog:

http://www.darklock.com/blog/?p=159

The gist of my blog entry is that advertising still works every bit as well as it always did, but that advertisers now have better information about how well it works. This is value added, so the networks should be charging them more for it.

By: Michael

Michael — Sat, 09 Dec 2006 19:29:34 +0000

They don't have to be more invasive, just more creative. At my house, we have two young children, so we rarely get to watch what we want when it airs. However, there are some commercials we will actually rewind the show to play again for each other to see.

Advertisers have just gotten used to the low hanging fruit had have stopped trying to make their commercials worth watching.

By: Below The Beltway

Below The Beltway — Wed, 31 Dec 1969 18:00:00 +0000

Outside The Beltway