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	<title>Comments on: TV Networks Need New Plan</title>
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		<title>By: Weekend Pundit</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-536947</link>
		<dc:creator>Weekend Pundit</dc:creator>
		<pubDate>Tue, 16 Dec 2008 05:03:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-536947</guid>
		<description>&lt;strong&gt;Will The Networks Get It Right?...&lt;/strong&gt;

 I wrote about why good television shows are canceled earlier this month, commenting that the networks (meaning ABC, CBS, NBC, and Fox) have got to change the paradigm they&#039;ve been using to select which shows live and which die......</description>
		<content:encoded><![CDATA[<p><strong>Will The Networks Get It Right?...</strong></p>
<p> I wrote about why good television shows are canceled earlier this month, commenting that the networks (meaning ABC, CBS, NBC, and Fox) have got to change the paradigm they've been using to select which shows live and which die......</p>
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		<title>By: joe in sd</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-536938</link>
		<dc:creator>joe in sd</dc:creator>
		<pubDate>Tue, 16 Dec 2008 04:39:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-536938</guid>
		<description>James:  Much like you, my live TV watching consists of football games and some news (usually only local news to catch the weather forecast, which is invariably wrong, anyway).  I can&#039;t remember the last time I watched a &#039;show&#039; of any kind; I bet it&#039;s been over 20 years, at least.  I long ago lost my patience for the endless, mindless commercials.  It&#039;s hard enough for me to watch the endless, mindless commercials during football games, so I switch between games during commercials.  I am amazed network television still draws audiences in the millions; can&#039;t imagine what they find worth watching for 13 minutes in each half-hour segment.  Gotta wonder.</description>
		<content:encoded><![CDATA[<p>James:  Much like you, my live TV watching consists of football games and some news (usually only local news to catch the weather forecast, which is invariably wrong, anyway).  I can't remember the last time I watched a 'show' of any kind; I bet it's been over 20 years, at least.  I long ago lost my patience for the endless, mindless commercials.  It's hard enough for me to watch the endless, mindless commercials during football games, so I switch between games during commercials.  I am amazed network television still draws audiences in the millions; can't imagine what they find worth watching for 13 minutes in each half-hour segment.  Gotta wonder.</p>
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		<title>By: I Would Not Want to Be an Advertiser Today &#124;</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-536679</link>
		<dc:creator>I Would Not Want to Be an Advertiser Today &#124;</dc:creator>
		<pubDate>Mon, 15 Dec 2008 19:05:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-536679</guid>
		<description>[...] Linky. [...]</description>
		<content:encoded><![CDATA[<p>[...] Linky. [...]</p>
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		<title>By: Fat Man</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-536667</link>
		<dc:creator>Fat Man</dc:creator>
		<pubDate>Mon, 15 Dec 2008 18:50:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-536667</guid>
		<description>Hey TV network guys, sayonara, and don&#039;t let the screen door hit you in the butt.</description>
		<content:encoded><![CDATA[<p>Hey TV network guys, sayonara, and don't let the screen door hit you in the butt.</p>
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		<title>By: kcom</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-536623</link>
		<dc:creator>kcom</dc:creator>
		<pubDate>Mon, 15 Dec 2008 18:00:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-536623</guid>
		<description>&lt;em&gt;&quot;It’s much more enjoyable to watch the episodes back-to-back in a relative short period.&quot;&lt;/em&gt;

I agree, and that&#039;s how I tend to do things.  I&#039;ve just recently started watching &quot;House&quot; on USA Network and it&#039;s so much more satisfying to see the arc of the stories play out back-to-back.

HOWEVER, there&#039;s obviously a huge downside to that style of viewing.  If everybody goes that route, no show will exist long enough to generate a whole string of episodes.  Without those early ratings, there can only be quick cancellation and no show to watch later - even a good show.</description>
		<content:encoded><![CDATA[<p><em>"It&rsquo;s much more enjoyable to watch the episodes back-to-back in a relative short period."</em></p>
<p>I agree, and that's how I tend to do things.  I've just recently started watching "House" on USA Network and it's so much more satisfying to see the arc of the stories play out back-to-back.</p>
<p>HOWEVER, there's obviously a huge downside to that style of viewing.  If everybody goes that route, no show will exist long enough to generate a whole string of episodes.  Without those early ratings, there can only be quick cancellation and no show to watch later - even a good show.</p>
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		<title>By: Nora</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-536598</link>
		<dc:creator>Nora</dc:creator>
		<pubDate>Mon, 15 Dec 2008 17:17:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-536598</guid>
		<description>I&#039;ve been watching old episodes of Emergency! from the seventies recently on Netflix.  Since those were on, TV programs have lost 10 full minutes of program time, which goes to ads.  I hate the ads, and as my mother put it &quot;by the time the program has come back on, you&#039;ve lost track of the plot.&quot;  But part of what we&#039;ve lost is TV personality quirks that aren&#039;t plot driven.  Because there is so much less time, we&#039;ve lost a lot of those little moments that weren&#039;t necessarily to drive plot, they were just things characters did.  I miss those. Now, the character traits are overdone, until you don&#039;t like the character anymore. 

Ironically, the old show Degrassi High - and I&#039;m told the Next Generation - did a good job of building long-term multi-year arcs, which weren&#039;t overdone.  Fights changed relationships, people did awful things to others and were sorry, and took a long time to make it up to people.  But it wasn&#039;t the be-all and end all of the emotional life of a show.  Instead, it was just there - the way it is in real life.  
 
Subtlety is lost.  Cheers was a filler comedy, which didn&#039;t find an audience for three years.  Now, the networks don&#039;t stand for it.  Look at Jericho, which was a great drama, which was ruined by the need for instant ratings.  The second season was so cliched and unsubtle--- corporations run by evil white guys ruined the paradise of eden for the rest of us --- it was unwatchable.

Someone suggested a long time ago for Firefly a different model of TV development.  They suggested that Joss Whedon take orders for a second season at $40 for a DVD set, until he had enough to write and shoot it.  I certainly would have bought one for myself, and a couple for other people as gifts.  Even if it had been $120, I would have done it.  Maybe that will be the new formula.  Have all the pilots shot, maybe a first few episodes filmed, air them, and get people to pay for a subscription, and wait until you have enough to pay for the rest of the season.</description>
		<content:encoded><![CDATA[<p>I've been watching old episodes of Emergency! from the seventies recently on Netflix.  Since those were on, TV programs have lost 10 full minutes of program time, which goes to ads.  I hate the ads, and as my mother put it "by the time the program has come back on, you've lost track of the plot."  But part of what we've lost is TV personality quirks that aren't plot driven.  Because there is so much less time, we've lost a lot of those little moments that weren't necessarily to drive plot, they were just things characters did.  I miss those. Now, the character traits are overdone, until you don't like the character anymore. </p>
<p>Ironically, the old show Degrassi High - and I'm told the Next Generation - did a good job of building long-term multi-year arcs, which weren't overdone.  Fights changed relationships, people did awful things to others and were sorry, and took a long time to make it up to people.  But it wasn't the be-all and end all of the emotional life of a show.  Instead, it was just there - the way it is in real life.  </p>
<p>Subtlety is lost.  Cheers was a filler comedy, which didn't find an audience for three years.  Now, the networks don't stand for it.  Look at Jericho, which was a great drama, which was ruined by the need for instant ratings.  The second season was so cliched and unsubtle--- corporations run by evil white guys ruined the paradise of eden for the rest of us --- it was unwatchable.</p>
<p>Someone suggested a long time ago for Firefly a different model of TV development.  They suggested that Joss Whedon take orders for a second season at $40 for a DVD set, until he had enough to write and shoot it.  I certainly would have bought one for myself, and a couple for other people as gifts.  Even if it had been $120, I would have done it.  Maybe that will be the new formula.  Have all the pilots shot, maybe a first few episodes filmed, air them, and get people to pay for a subscription, and wait until you have enough to pay for the rest of the season.</p>
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		<title>By: LB's Rambles</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-536583</link>
		<dc:creator>LB's Rambles</dc:creator>
		<pubDate>Mon, 15 Dec 2008 16:37:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-536583</guid>
		<description>&lt;strong&gt;The Leno Move...&lt;/strong&gt;

As you are probably aware, NBC announced last week it is moving Jay Leno from his late-night spot to a five-day-a-week, 10 PM end-of-prime-time slot - in essence, replacing an hour of prime-time drama/entertainment with the much less expensive to......</description>
		<content:encoded><![CDATA[<p><strong>The Leno Move...</strong></p>
<p>As you are probably aware, NBC announced last week it is moving Jay Leno from his late-night spot to a five-day-a-week, 10 PM end-of-prime-time slot - in essence, replacing an hour of prime-time drama/entertainment with the much less expensive to......</p>
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		<title>By: Instapundit &#187; Blog Archive &#187; JAMES JOYNER says the TV networks need a new plan&#8230;.</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-536505</link>
		<dc:creator>Instapundit &#187; Blog Archive &#187; JAMES JOYNER says the TV networks need a new plan&#8230;.</dc:creator>
		<pubDate>Mon, 15 Dec 2008 14:02:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-536505</guid>
		<description>[...] JAMES JOYNER says the TV networks need a new plan. [...]</description>
		<content:encoded><![CDATA[<p>[...] JAMES JOYNER says the TV networks need a new plan. [...]</p>
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		<title>By: tom p</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-536224</link>
		<dc:creator>tom p</dc:creator>
		<pubDate>Mon, 15 Dec 2008 02:23:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-536224</guid>
		<description>Well, I don&#039;t know. I gave up on tv back in the 80&#039;s (except for sports)(and PBS). In the 90&#039;s I gave up on it altogether. Why have a tv, when I only watch it for 2 hrs on thursday nights? (watching a baseball or football game became an exercise in frustration with the broadcasters and the producers)

These days, I watch NOVA, Frontline, and the Daily Show as I feel like on the internet (once or twice a week) The rest of it?

I can watch it off of netflix in a couple years... if it is worth it.</description>
		<content:encoded><![CDATA[<p>Well, I don't know. I gave up on tv back in the 80's (except for sports)(and PBS). In the 90's I gave up on it altogether. Why have a tv, when I only watch it for 2 hrs on thursday nights? (watching a baseball or football game became an exercise in frustration with the broadcasters and the producers)</p>
<p>These days, I watch NOVA, Frontline, and the Daily Show as I feel like on the internet (once or twice a week) The rest of it?</p>
<p>I can watch it off of netflix in a couple years... if it is worth it.</p>
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		<title>By: sam</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-535957</link>
		<dc:creator>sam</dc:creator>
		<pubDate>Sun, 14 Dec 2008 14:33:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-535957</guid>
		<description>&lt;blockquote&gt;amidst complaints that what the labels are turning out is dreckish at best&lt;/blockquote&gt;

You&#039;re being kind (but, then, my musical tastes were forged in the 50s and 60s--you know, when people could actually play their instruments).

On the future of the networks, the execs might want to revisit &lt;a href=&quot;http://en.wikipedia.org/wiki/Marketing_myopia&quot; rel=&quot;nofollow&quot;&gt;Marketing Myopia&lt;/a&gt; and ask themselves just what business they are really in.</description>
		<content:encoded><![CDATA[<blockquote><p>amidst complaints that what the labels are turning out is dreckish at best</p></blockquote>
<p>You're being kind (but, then, my musical tastes were forged in the 50s and 60s--you know, when people could actually play their instruments).</p>
<p>On the future of the networks, the execs might want to revisit <a href="http://en.wikipedia.org/wiki/Marketing_myopia" rel="nofollow">Marketing Myopia</a> and ask themselves just what business they are really in.</p>
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		<title>By: Below The Beltway &#187; Blog Archive &#187; The End Of Network Television</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-535953</link>
		<dc:creator>Below The Beltway &#187; Blog Archive &#187; The End Of Network Television</dc:creator>
		<pubDate>Sun, 14 Dec 2008 14:11:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-535953</guid>
		<description>[...] James Joyner   Related PostsJay Leno Heads To Prime [...]</description>
		<content:encoded><![CDATA[<p>[...] James Joyner   Related PostsJay Leno Heads To Prime [...]</p>
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		<title>By: kindlingman</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-535941</link>
		<dc:creator>kindlingman</dc:creator>
		<pubDate>Sun, 14 Dec 2008 11:41:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-535941</guid>
		<description>Ennui is the issue if you stick with the traditional broadcasting model. For televisions to be watched, they must bring something new, exciting, and inventive in order to make us sit there every week at a proscribed time slot.
With any product, the technology component plays a part. However, if you want returning customers (for a product that you do not eat or drink), you must excite them. If you want to maximize the customer base then access to your product is vital. 
There is plenty of competition for our attention today. TIVO does well because you are not forced to be at place &#039;A&#039; during time &#039;B&#039; to watch the content you want. Broadcast networks greatest strength is geographical availability. Their greatest weakness is content access. 
 &quot;On demand&quot; and &quot;point of use&quot; should be acknowledged as desired consumer features... (although you can still get my attention with something original and inventive in your domain).
ABC, CBS, and NBC websites that &quot;broadcast&quot; programs any time day or night at the click of a mouse is good. I would advocate that network programs with commercials are free to the public and that viewing without commercials is a subscriber service. (Ever hear of that concept in the past 25 years?)</description>
		<content:encoded><![CDATA[<p>Ennui is the issue if you stick with the traditional broadcasting model. For televisions to be watched, they must bring something new, exciting, and inventive in order to make us sit there every week at a proscribed time slot.<br />
With any product, the technology component plays a part. However, if you want returning customers (for a product that you do not eat or drink), you must excite them. If you want to maximize the customer base then access to your product is vital.<br />
There is plenty of competition for our attention today. TIVO does well because you are not forced to be at place 'A' during time 'B' to watch the content you want. Broadcast networks greatest strength is geographical availability. Their greatest weakness is content access.<br />
 "On demand" and "point of use" should be acknowledged as desired consumer features... (although you can still get my attention with something original and inventive in your domain).<br />
ABC, CBS, and NBC websites that "broadcast" programs any time day or night at the click of a mouse is good. I would advocate that network programs with commercials are free to the public and that viewing without commercials is a subscriber service. (Ever hear of that concept in the past 25 years?)</p>
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		<title>By: Bithead</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-535872</link>
		<dc:creator>Bithead</dc:creator>
		<pubDate>Sun, 14 Dec 2008 05:21:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-535872</guid>
		<description>&lt;blockquote&gt;Kinda sounds like the Marshal McLuhan metaphor for the music industry and its interaction with the public&lt;/blockquote&gt;

Yeah, I guess so... but dive deeper here.
Back when Stereo was a new thing, folks would buy what were called Demonstration records. The recorded material was technically brilliant, but musically was laughable at best, usually, and barely listenable... but because the technology was so flashy, they got listened to. Once the new wore off the technology, people recognized the reason they bought the stereo systems in the first place was music, and found a lot of early stereo recordings lacking listenability.

Tying this back to the topic.. the technology has become not just ho-hum but is now all but invisible. Remember when HBO was such a great thing? We&#039;ve gone beyond even this... When there&#039;s 200 networks tied to your system, you&#039;re far more interested in the programming than any identification with the medium.</description>
		<content:encoded><![CDATA[<blockquote><p>Kinda sounds like the Marshal McLuhan metaphor for the music industry and its interaction with the public</p></blockquote>
<p>Yeah, I guess so... but dive deeper here.<br />
Back when Stereo was a new thing, folks would buy what were called Demonstration records. The recorded material was technically brilliant, but musically was laughable at best, usually, and barely listenable... but because the technology was so flashy, they got listened to. Once the new wore off the technology, people recognized the reason they bought the stereo systems in the first place was music, and found a lot of early stereo recordings lacking listenability.</p>
<p>Tying this back to the topic.. the technology has become not just ho-hum but is now all but invisible. Remember when HBO was such a great thing? We've gone beyond even this... When there's 200 networks tied to your system, you're far more interested in the programming than any identification with the medium.</p>
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		<title>By: Triumph</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-535784</link>
		<dc:creator>Triumph</dc:creator>
		<pubDate>Sat, 13 Dec 2008 23:17:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-535784</guid>
		<description>Until they start running porn on network TV--I ain&#039;t watching.  Tipper Gore and Joe Lieberman, be damned!</description>
		<content:encoded><![CDATA[<p>Until they start running porn on network TV--I ain't watching.  Tipper Gore and Joe Lieberman, be damned!</p>
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		<title>By: Eneils Bailey</title>
		<link>http://www.outsidethebeltway.com/archives/tv_networks_need_new_plan/comment-page-1/#comment-535690</link>
		<dc:creator>Eneils Bailey</dc:creator>
		<pubDate>Sat, 13 Dec 2008 20:29:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.outsidethebeltway.com/?p=28698#comment-535690</guid>
		<description>&lt;blockquote&gt;My guess for that is that when teh technological personality, and the visual connection is gone, all one really has is the recorded matter. When people are forced to listen to the stuff, instead of involving themselves in all the rest of it, they find they don&#039;t like it quite so much, and it doesn&#039;t sell.&lt;/blockquote&gt;

Kinda sounds like the Marshal McLuhan metaphor for the music industry and its interaction with the public.

That&#039;s good.</description>
		<content:encoded><![CDATA[<blockquote><p>My guess for that is that when teh technological personality, and the visual connection is gone, all one really has is the recorded matter. When people are forced to listen to the stuff, instead of involving themselves in all the rest of it, they find they don't like it quite so much, and it doesn't sell.</p></blockquote>
<p>Kinda sounds like the Marshal McLuhan metaphor for the music industry and its interaction with the public.</p>
<p>That's good.</p>
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