Comments on: Walmart’s New Logo

By: David R. Block

David R. Block — Wed, 02 Jul 2008 18:46:14 +0000

Having worked at a US WalMart vendor, the star was introduced when Sam died. "He was our guiding star" was supposed to be the rationale at the time.

By: Mark Jaquith

Mark Jaquith — Wed, 02 Jul 2008 17:50:34 +0000

Love the new slogan. Not sure I like the new logo. It's too timid and friendly. The little asterisk/sunburst thing is atrocious. The whole thing reminds me of the Brighthouse logo.

By: Bithead

Bithead — Wed, 02 Jul 2008 14:30:26 +0000

Apropos of nothing in particular, incidentally, I've gotten two more comments on this post than I have of the Iran nukes post, despite the latter being published earlier and having more substantive information. For whatever that's worth...

Gimme a chance, I'm still catching up on this morning's mail. Busy day before a holiday, ya know. :-)

By: Michael

Michael — Wed, 02 Jul 2008 13:34:14 +0000

Apropos of nothing in particular, incidentally, I've gotten two more comments on this post than I have of the Iran nukes post, despite the latter being published earlier and having more substantive information. For whatever that's worth...

Yes well, who wants to compete with "JewSA"?

By: Dave Schuler

Dave Schuler — Wed, 02 Jul 2008 13:11:56 +0000

I was going to comment on that post but decided to frame my comment as an update (which I'm working on).

By: James Joyner

James Joyner — Wed, 02 Jul 2008 12:57:58 +0000

Better living through Chinese imports

Indeed.

Apropos of nothing in particular, incidentally, I've gotten two more comments on this post than I have of the Iran nukes post, despite the latter being published earlier and having more substantive information. For whatever that's worth...

By: Dave Schuler

Dave Schuler — Wed, 02 Jul 2008 12:52:13 +0000

How about a contest for best new slogan for Walmart? For example

Better living through Chinese imports

sounds like a winner to me.

By: Bithead

Bithead — Wed, 02 Jul 2008 12:38:54 +0000

The lukewarm reactions are an encouraging thing, from Wally World's perspective. Look; They're already the market leader in the class, and therefore the new logo isn't going to substantially increase their position by increasing recognition, which is what a good graphic (logo) is supposed to do. What the change does as you suggest, is replace a logo that was getting somewhat dated, which, the thinking goes, eventually would have detracted from their position. This new one, then, is a preventitive measure. If you want the honest truth, I doubt it'll be much noticed... and in the end, that's what they're after, here.