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You, Too, Can Be a TV Pundit!

Slate’s Jack Shafer offers tips for those aspiring to be television pundits. Particularly useful:

The toughest part of the job is developing the ability to reduce everything in the news to the party’s latest talking points. Make sure to get yourself on your party’s e-mail lists or otherwise learn the correct line. The booker will test your skills at assembling a one-sentence, easily digested sound-bite in the pre-interview. Treat the pre-interview as an audition for a part in a continuing TV drama, because it is. “Clinton was worse on this than Bush” or its opposite is a perfectly acceptable answer to almost any question. Don’t try expressing an original thought on TV or otherwise upstaging the host, or he’ll never invite you back. Remember, it’s his show and you’re just the replaceable talent.

And no matter what you do, don’t answer pre-interview questions with the preface, “It’s very complicated.” TV isn’t the place for complicated discussions of politics. Save your learned dissertation for that 500-word newspaper op-ed you’re hoping to place in USA Today.

Quite right. Sadly, I’ve yet to master this skill.

About the Author: James Joyner is the publisher of Outside the Beltway and the managing editor of the Atlantic Council. He's a former Army officer, Desert Storm vet, and college professor with a PhD in political science from The University of Alabama. He lives just outside the Beltway in Alexandria, Virginia with his wife and infant daughter.

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Comments
 

A few months back I remember seeing an article about a class being held in DC on how to be a talking head. Thought I sent you the link ;)

I have been on local TV a few times, and have never liked the results when I saw the tapes (on one interview I had been up over 36 hours) - so I understand how tough it is to look your best on TV when they throw the microphone into your face.

Posted by Richard Gardner | December 27, 2005 | 09:33 pm | Permalink
 

Personally, I like John Murtha's chances of becoming a talking head. Although, the '08 presidency may be on his mind seeing he's running strong with the gays.

See how strong he's running right here! Vote, too! And, vote Murtha!

Posted by Todd | December 28, 2005 | 12:35 pm | Permalink
 

Why you consider it sad that you haven't mastered this so-called skill is beyond me.

Posted by Peter | December 28, 2005 | 06:08 pm | Permalink
 

Peter: True enough. Unfortunately, being a TV talking head is the apex of punditry. It's certainly the most lucrative end of the business!

Posted by James Joyner | December 28, 2005 | 06:17 pm | Permalink
 

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