Via the BBC: How one man turns annoying cold calls into cash
A man targeted by marketing companies is making money from cold calls with his own higher-rate phone number.
In November 2011 Lee Beaumont paid £10 plus VAT to set up his personal 0871 line – so to call him now costs 10p, from which he receives 7p.
Once he had set up the 0871 line, every time a bank, gas or electricity supplier asked him for his details online, he submitted it as his contact number.
If one could do this in the US, one could make a fortune during campaign season.
Because he works from home, Mr Beaumont has been able to increase his revenue by keeping cold callers talking – asking for more details about their services.