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Candidate Name Recognition Not Increasing

Gallup’s Frank Newport reports that, despite a historically early start to the campaign, candidate name recognition has not changed over the past five months. He provides a detailed analysis but, in this case, a picture is worth more than a thousand words:

Gallup Chart Candidate Name Recognition

Only Mitt Romney has had any appreciable movement and he is by far the announced candidate with the least name recognition.

This would seem to shed more light on the age-old question, If a campaign falls in the forest and nobody but political junkies is paying attention, is it really a campaign?

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About James Joyner
James Joyner is the publisher of Outside the Beltway, an associate professor of security studies at the Marine Corps Command and Staff College, and a nonresident senior fellow at the Atlantic Council. He's a former Army officer and Desert Storm vet. He has a PhD in political science from The University of Alabama. Views expressed here are his own. Follow James on Twitter.

Comments

  1. Hmmm.  What big national news have the candidates made in the past few weeks that has the capability to move potential GOP primary voters???  Can you say ”immigration”?  I knew that you could. Outside the Beltway takes a look at a breakdown of the various GOP and Dem candidates’ name ID…and notes the only candidate who’s had any appreciable movement is Romney. More: Captain’s Quarters – The Chaser

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  2. reports that, despite a historically early start to the campaign, candidate name recognition has not changed over the past five months. He provides a detailed analysis but, in this case, a picture is worth more than a thousand words: [IMG Gallup Chart Candidate Name Recognition] Only Mitt Romney has had any appreciable movement and he is by far the announced candidate with the least name recognition. This would seem to shed more light on the age-old question, If a campaign falls in the forest and nobody but political junkies

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  3. Dave Schuler says:

    Where is there to go above 98% name recognition? Flash lights in the eyes of the comatose?

    Lack of name recognition at this point probably isn’t a bad thing. If Sen. Clinton is the Democratic nominee, the election could be held tomorrow—everybody’s already made up their minds.

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  4. James Joyner says:

    True on Clinton.

    It continues to amaze me that the most recent VP nominee of a major party is only at 88%. And, surely, you’d think Giuliani and McCain would be in the 90s by now. And, heck, that Romney is only at 46% is mindboggling to me.

    Then again, I only know who won American Idol and Dancing with the Stars because I own a Hollywood site. Most people likely know that stuff very well.

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