Charitable Fundraising Gimmicks Redux

James Joyner · Wednesday, March 14, 2007 · No Comments

Kieran Healy weighs in on the mystery of why odd gimmicks are useful in promoting charitable fundraising, explaining it as “the norm of reciprocity in action.” It’s as good a rationale as any.

FILED UNDER: Economics and Business, James Joyner, fundraising

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About James Joyner
James Joyner is the publisher of Outside the Beltway and the managing editor of the Atlantic Council. He's a former Army officer, Desert Storm vet, and college professor with a PhD in political science from The University of Alabama. Follow James on Twitter.

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Â» OTB News says:

Wednesday, March 14, 2007 at 23:57

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