Fox News Hits 12 Year Ratings Low
For whatever reason, Fox News has become somewhat less of a ratings behemoth than it used to be:
Fox News had its worst primetime ratings among a key group of viewers since 2001 in January, according to the latest figures.
The network had a 12-year low in the coveted 25-54 demographic in primetime and fell to its lowest total day ratings since 2008, a press release from rival cable channel MSNBCstated on Tuesday.
And January marked the worst month ever for Fox’s “On the Record with Greta Van Susteren” among the 25-54 demo, as well as the channel’s lowest total viewership in the 10 p.m. hour since July 2008.
At MSNBC, the cable network saw its ratings go up 11 percent in the 25-54 demo compared to January 2012. And “The Rachel Maddow Show” topped CNN’s “Piers Morgan Tonight” this month, and also ranked number one among the 18-34 demo.
It’s worth noting that, notwithstanding this drop, Fox still had nine out of the top ten cable news shows for the month of January and it’s 6am show gets more viewers than any of CNN’s prime-time shows. Nonetheless, it’s an interesting development. I wonder how much of it is related to viewer burnout after the elections.