Outside the Beltway

German Lingerie Company Tries To Cash In On Snowden Affair

Doug Mataconis · Tuesday, July 2, 2013 · 1 comment

Well, Edward Snowden’s fame is spreading, I guess:

U.S. informant Edward Snowden received a mention in an unlike place: a German lingerie ad.

The execution, above, is a pretty juvenile play on the word “uncover.” If you’re looking for clever commentary on PRISM or the NSA, you’ll have to look elsewhere. (Blush Lingerie’s Facebook Page goes a bit further, adding: “Dear Edward, take good care! We are with you!”)

Give the lingerie line some credit, though. In an age in which brands often take part in the ongoing social media conversation, Blush is one of the few to comment one of the year’s biggest stories. Denny’s took a similarly sophomoric approach to the news.

Snowden, for some reason, didn’t bring his girlfriend along on this adventure of his.

FILED UNDER: Economics and Business, Edward Snowden, Facebook, NSA, Social Media

About Doug Mataconis

Doug Mataconis held a B.A. in Political Science from Rutgers University and J.D. from George Mason University School of Law. He joined the staff of OTB in May 2010 and contributed a staggering 16,483 posts before his retirement in January 2020. He passed far too young in July 2021.

Comments

Tillman says:

Wednesday, 3 July 2013 at 08:45

We’re going to look back on this in ten years and realize with a collective smack to the head that Snowden did all this to boost the numbers for his girlfriend’s pole-dancing Youtube channel. It was all a viral marketing gimmick. The dude never cared about the surveillance state, it was all about promotion through association.