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Giuliani Campaign Plan Published

New York Daily News reporter Ben Smith acquired a carelessly safeguarded copy of Rudy Giuliani’s presidential campaign strategy.

It’s clearly laid out in 140 pages of printed text, handwriting and spreadsheets: The top-secret plan for Rudy Giuliani’s bid for the White House. The remarkably detailed dossier sets out the budgets, schedules and fund-raising plans that will underpin the former New York mayor’s presidential campaign – as well as his aides’ worries that personal and political baggage could scuttle his run. At the center of his efforts: a massive fund-raising push to bring in at least $100 million this year, with a scramble for at least $25 million in the next three months alone.

The loss of the battle plan is a remarkable breach in the high-stakes game of presidential politics and a potentially disastrous blunder for Giuliani in the early stages of his campaign. The document was obtained by the Daily News from a source sympathetic to one of Giuliani’s rivals for the White House. The source said it was left behind in one of the cities Giuliani visited as he campaigned for dozens of Republican candidates in the weeks leading up to the November 2006 elections.

Giuliani spokeswoman Sunny Mindel suggested there were political dirty tricks behind the loss of the documents and called the timing suspicious. “I wonder why such suspicious activity is occurring and can only guess it is because of Rudy’s poll numbers in New Hampshire and Iowa,” Mindel said.

Giuliani leads most public opinion polls of Republican primary voters though he has not announced his candidacy for President. But the dossier, which envisions spending more than $21 million this year alone, shows that Giuliani began meeting with potential supporters last April and that by October, his staff had put in place a detailed plan for a serious bid for the presidency. But they also depict a candidate torn between his prosperous business and a political future full of both promise and risk.

One page cites the explicit concern that he might “drop out of [the] race” as a consequence of his potentially “insurmountable” personal and political vulnerabilities. On the same page is a list of the candidate’s central problems in bullet-point form: his private sector business; disgraced former aide Bernard Kerik; his third wife, Judith Nathan Giuliani; “social issues,” on which is he is more liberal than most Republicans, and his former wife Donna Hanover.

Aside from listing the people Giuliani plans to target to handle key organizational roles–which gives a heads up to rivals and creates potential embarrassment if he is unsuccessful at bringing them on board–this doesn’t seem like that big of a deal. That those bullet points are key vulnerabilities is common knowledge, as is the need to raise oodles of money. Still, if your chief selling point is executive competence, such stumbles aren’t good.

via Taegan Goddard

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About James Joyner
James Joyner is the publisher of Outside the Beltway, an associate professor of security studies at the Marine Corps Command and Staff College, and a nonresident senior fellow at the Atlantic Council. He's a former Army officer and Desert Storm vet. He has a PhD in political science from The University of Alabama. Views expressed here are his own. Follow James on Twitter.

Comments

  1. most of 2007 talking about Iraq and Iran in an attempt to catch up to Rudy in credibility on the war while Rudy will be working the second-order issues to avoid eclipse if Mitt makes that sale. Stories on the power point slides of Romney’s strategists, like the stories surrounding the leaked plans from Rudy’s campaign, just don’t matter much because of the seriousness of the campaign and the fundamental divide between left and right in this country. So, you should be asking, if it is all about the war, why isn’t John McCain surging in his GOP support given his

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  2. most of 2007 talking about Iraq and Iran in an attempt to catch up to Rudy in credibility on the war while Rudy will be working the second-order issues to avoid eclipse if Mitt makes that sale. Stories on the power point slides of Romney’s strategists, like the stories surrounding the leaked plans from Rudy’s campaign, just don’t matter much because of the seriousness of the campaign and the fundamental divide between left and right in this country. So, you should be asking, if it is all about the war, why isn’t John McCain surging in his GOP support given his

    Like or Dislike: Thumb up 0 Thumb down 0

  3. most of 2007 talking about Iraq and Iran in an attempt to catch up to Rudy in credibility on the war while Rudy will be working the second-order issues to avoid eclipse if Mitt makes that sale. Stories on the power point slides of Romney’s strategists, like the stories surrounding the leaked plans from Rudy’s campaign, just don’t matter much because of the seriousness of the campaign and the fundamental divide between left and right in this country. So, you should be asking, if it is all about the war, why isn’t John McCain surging in his GOP support given his

    Like or Dislike: Thumb up 0 Thumb down 0

  4. which is he is more liberal than most Republicans, and his former wife Donna Hanover. The concerns appear to be listed as issues for Giuliani law partner Pat Oxford to address and are followed by the central question of the campaign: Also blogging: Outside the Beltway, Powerline, UNCoRRELATED

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  5. on with McCain, as has another Giuliani target, FedEx CEO Fred Smith. In a memo that appears in the dossier, Giuliani aides Dickerson and Roy Bailey urge him to court financier Henry Kravis particularly avidly. The other angle is a point James Joyner raised: “[I]f your chief selling point is executive competence, such stumbles aren’t good.” I suppose if you’re going to have these kinds of errors, it’s best to have them in early January, before they cause

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  6. claims it was accidentally left behind at a campaign stop Rudy made on behalf of a Republican candidate in November. Whether that’s true and someone was careless or whether someone on the inside is disgruntled and handed it off, it ain’t good.” Outside the Beltway’s James Joyner adds, “Aside from listing the people Giuliani plans to target to handle key organizational roles—which gives a heads up to rivals and creates potential embarrassment if he is unsuccessful at bringing them on board

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  7. Romney Ready to File for Presidential Run CNN Fantasy Congress TomPaine.com Nation Remembers Former President Ford Washington Post, Debbi Wilgoren & Ed O’keefe Giuliani Campaign Plan Leaked Political Wire [IMG] Blogged At: Outside The BeltwaySenate Soapboxes Political Wire Speculation Mounts Over the Future of Jeb Bush International Herald Tribune Clinton Amasses Formidable Campaign Political Wire Divisions Among the Democratic Ranks Political Wire

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  8. blunder.” After all, the four issues cited in the memo as potential problem points for Rudy’s candidacy (his private business, his relationship with Bernie Kerik, his third-wife, and his liberal positions on “social issues”) are hardly surprising.” Outside the Beltway: “Aside from listing the people Giuliani plans to target to handle key organizational roles-which gives a heads up to rivals and creates potential embarrassment if he is unsuccessful at bringing them on board-this doesn’t seem like that big of a deal.

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  9. [...] Rudy Giuliani’s campaign plan was leaked. Outside the Beltway says that it is not a big deal, but I disagree. First of all, it shows places that Giuliani has failed to match his plan. For example: Two of the top figures on Giuliani’s list, New Jersey mega-fund-raisers Lew Eisenberg and Larry Bathgate, have already signed on with McCain, as has another Giuliani target, FedEx CEO Fred Smith. [...]

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  10. I think its the perception of losing important documents from the campaign (the “executive competence” you brought up) that is most likely to hurt. Of course, one would think that different people and security would be available for national secrets as president vs contender. But as one airline excutie noted, when a flyer sees a coffee stain on the fold down table at their seat, they start to worry about te engine maintenance even though the two are not really related.

    What I would watch is for a revelation on who turned the document over to the media, “a source sympathetic to one of Giuliani’s rivals for the White House”. I suspect that the republican base will be less happy with a republican who thinks airing your rival’s dirty laundry in the media is more important than winning the Whitehouse in 2008, even if the winner isn’t your first choice. The document was lost because someone supporting Rudy who was not careful enough. The document made it to the media by someone supporting his rival made a conscious choice. Inattention or incompetence can be fixed or fired, but ethics goes to the core.

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  11. Giuliani’s Campaign Plan for ’08 Revealed!!!…

    Ben Smith of The New York Daily News has an exclusive report today detailing Giuliani’s “top-secret plan” for his ’08 run, which was allegedly found after being left behind at a campaign stop made by Giuliani this fall. So, what’s……

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  12. DL says:

    yetanotherjohn

    “I suspect that the republican base will be less happy with a republican who thinks airing your rival’s dirty laundry in the media is more important than winning the Whitehouse in 2008, even if the winner isn’t your first choice.”

    I don’t suppose old Hillary would ever do something like this. Why do you assume a Republican?

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  13. ttent says:

    Hillary and Giuliani need to get over 9/11. he told everyone to stay in an unsafe, poisoned city without the proper checks. She screamed for money.

    9/11 is difficult to get around. No one really wants these to be President. It’s just not going to work for them. They should get over it and pass.

    Ethics? There have been too many leaks under Plame and it’s normal to leak now.

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  14. [...] Joyner says Aside from listing the people Giuliani plans to target to handle key organizational roles—which gives a heads up to rivals and creates potential embarrassment if he is unsuccessful at bringing them on board—this doesn’t seem like that big of a deal. That those bullet points are key vulnerabilities is common knowledge, as is the need to raise oodles of money. Still, if your chief selling point is executive competence, such stumbles aren’t good. [...]

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  15. Giuliani’s playbook…

    GIULIANI’S PLAYBOOK…. Somebody’s getting fired. It’s clearly laid out in 140 pages of printed text, handwriting and spreadsheets: The top-secret plan for Rudy Giuliani’s bid for the White House. The remarkably detailed dossier sets out the budget…

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  16. DL,

    Good point. I made an assumption that wasn’t backed up by the facts. I assumed that it would most likely be a republican who would have access to areas that this could be left. But it equally could have been the busboy. Thanks for calling me on it.

    If it was just an ordinary joe who found it and turned it in, then the story probably stops here no matter which rival he supports. If the person is associated with the campaign of a democratic rival, the story also probably stops as ‘politics as usual’. If it is a person associated with a republican campaign and that comes out, I think the story becomes a big one.

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  17. [...] More at Power Line, The Carpetbagger Report, Outside the Beltway and Shakespeare’s Sister. Posted on January 2, 2007 | Permalink | Categories 2008 Elections | | View blog reactions [...]

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  18. Bandit says:

    New York Daily News reporter Ben Smith acquired a carelessly safeguarded copy of Rudy Giuliani’s presidential campaign strategy.

    wtf? Do U mean stolen?

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  19. James Joyner says:

    The report makes it sound as if some clod left it laying around somewhere:

    The source said it was left behind in one of the cities Giuliani visited as he campaigned for dozens of Republican candidates in the weeks leading up to the November 2006 elections.

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  20. Bandit says:

    This says stolen.

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