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NBC Strikes Deal with YouTube

NBC is changing its tune on YouTube and will now post videos on the Internet phenomenon.

Just months ago, NBC Universal was demanding that clips of its shows be removed from YouTube. In the time since, YouTube has emerged as an Internet tour de force, and now NBC has changed its tune.

A network representative confirmed a report Tuesday in The Wall Street Journal that NBC has plans to upload promotional video clips of some of its TV shows, including “Saturday Night Live” and “The Tonight Show with Jay Leno.” The entertainment company, owned by General Electric, will advertise on YouTube and promote the site on some of its TV shows. Financial details were not disclosed. A YouTube representative did not return calls for comment.

If you can’t beat ‘em, join ‘em.

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About James Joyner
James Joyner is the publisher of Outside the Beltway, an associate professor of security studies at the Marine Corps Command and Staff College, and a nonresident senior fellow at the Atlantic Council. He's a former Army officer and Desert Storm vet. He has a PhD in political science from The University of Alabama. Views expressed here are his own. Follow James on Twitter.

Comments

  1. NBC on YouTube: Smart move…

    Coming around to the notion of YouTube as smart marketing vehicle: Just months ago, NBC Universal was demanding that clips of its shows be removed from YouTube. In the time since, YouTube has emerged as an Internet tour de force,……

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