Negative Ghost Rider, The Pattern is Full

Mark Cuban, owner of the NBA’s Dallas Mavericks, notes that only one reporter came by before yesterday’s game to ask questions, an astonishingly low number.

I recognize that this is partially a function of the fact that we are in the 8th slot rather than in 1st place. I also recognize that if I resigned Dennis Rodman or brought in Terrel Owens for a 10 day, or did or said something controversial that would change over night.

The Morning News and all the local papers and online and offline media are still covering the Mavs. We still get the ink, but the real question is what would happen if our local papers shut down and went online only ? How would we reach the casual fan that wont invest time to go to the online sports section or the Mavs website ?

Its a possibility I have to figure out how to deal with today.

That he’s thinking about such things is an indication that he’s not only a smart businessman but one who made his billions in media.

As someone with decidedly less money in the bank, however, I’d note an alternate solution:  Get the Mavs back into 1st place? Admittedly, that’s more difficult.

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James Joyner
About James Joyner
James Joyner is a Security Studies professor at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Brent Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. He's a widower and father of two young daughers. He earned his PhD from The University of Alabama. Views expressed here are his own. Follow James on Twitter @DrJJoyner.


  1. Let’s see, hold a webconference? Really, how hard is this. All the papers’ decline mean is the ink-stained wretches aren’t going to be physically there, but that is no reason to imagine the level of interest by fans rises or falls with newspaper people shilling for the team.


  2. Doug says:

    How about opening up the press room to more bloggers. Mark toyed with the idea a couple of seasons ago, but it was half hearted.


  3. jghedge says:

    “That he’s thinking about such things is an indication that he’s not only a smart businessman but one who made his billions in media.”

    I think it was more a case of other people being stupid than him being smart – he sold his sports webcasting business during the height of the tech bubble, and nothing ever came of it. Had he not sold a bad idea to gullible investors, he’d be nowhere today, which is not quite the same thing as being a smart business person.