Republican Brand Deeply Damaged Among Hispanics
A post-election poll from Republican polling firm Resurgent Republic shows that the GOP’s problems with Hispanic voters go well beyond immigration:
Majorities of Hispanic voters say that, regardless of how they typically vote, the Republican Party does not respect the values and concerns of the Hispanic community. Combined with the overwhelming view that the Democratic Party, rather than the Republican Party, better understands the needs and concerns of Hispanic voters, the results of this question should be sobering for Republican candidates at every level. Hispanic voters say the Republican Party does not respect the values and concerns of the Hispanic community by 51 to 44 percent in Florida, 54 to 40 percent in New Mexico, 59 to 35 percent in Nevada, and 63 to 30 percent in Colorado.
The Democratic Party fares much better, with Hispanic voters saying the party does respect the values and concerns of Hispanic voters by 67 to 28 percent in Florida, 72 to 23 percent in New Mexico and Nevada, and 76 to 20 percent in Colorado. These results are a stark illustration of the challenge the Republican Party faces among Hispanic voters, and show the importance of quality outreach efforts and a respectful tone, along with attractive policy ideas, when trying to win votes in the Hispanic community.
The Republican Party has net unfavorable ratings among Hispanic voters in each of these states. The Republican Party as a whole is unpopular among these voters – its favorable to unfavorable rating in Florida approaches a split, but is still a negative 44 to 47 percent, compared to 35 to 53 percent in New Mexico, 33 to 58 percent in Nevada, and 30 to 61 percent in Colorado. In Colorado, 43 percent of Hispanic voters have a “very unfavorable” view of the party.
The Democratic Party, by comparison, has favorable to unfavorable ratings of two-to-one or better in each state – 60 to 30 percent in Florida, 66 to 26 percent in New Mexico, 69 to 24 percent in Nevada, and 72 to 23 percent in Colorado. President Obama outperforms even these numbers, with favorable to unfavorable ratings of 64 to 34 percent in Florida, 72 to 26 percent in each of New Mexico and Nevada, and 78 to 20 percent in Colorado.
There’s much more at the link, all of which makes clear that the GOP’s problem with this growing group of voters isn’t limited to the issue of immigration and won’t just be solved by putting someone like Marco Rubio on the ticket.