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That Girl Emily Billboard

Take your mind off the Middle East for a moment, and check this out:

This is an actual billboard in New York on 54th and Broadway.

And it’s priceless.

But just when you thought it couldn’t get any better…

Wait for it…

Wait for it…

The woman who had this billboard erected has a blog! With YouTube video of her husband caught in the act with her best friend!

Hey, don’t get too excited, there’s no hanky-panky. But her blog does reveal plenty of, dare I say delicious things she has done to exact revenge on her cheating husband–such as giving away bottles of his prized wine collection to random landscapers throughout the city of New York.

But wait, there’s even more: Emily, as she calls herself, is apparently just beginning. She writes:

14 days of vengeance. 14 days of unbridled revenge. 14 days of Steven looking over his back to see what’s coming next. Because I’ve decided that 14 days is precisely the amount of time I’ll still devote to that faithless and deceitful husband before I wash my hands of him completely…14 days of misery for Steven, 14 days of reprisal for me, and 14 days of fun for all of you reading this blog!

Now, I don’t know if this is some elaborate publicity stunt for something because, well, it’s a little too good. But for the moment anyway, I say let the 14 days of unbridled fun-soaked revenge begin!

UPDATE (James Joyner): Apparently, it is indeed an “elaborate publicity stunt.” I heard something on “Good Morning America” at my mother-in-law’s house a couple days ago about the campaign and there are several variants of the ad out there. Will Thompson has plenty of evidence that this is a “viral marketing” campaign, not least of which is that the billboard is running in NYC and LA.

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Comments

  1. van internet moet verwijderen. De man plaatste de seksfoto’s op zijn site nadat het stel ruzie had gekregen over de verdeling van de spullen.  Niet echt een creatieve wraakactie, nee dan heeft ene Emily het beter aangepakt. Naast een enorm billboard in New York houdt ze al een tijdje een weblog bij waar ze laat zien hoe ze teksten op zijn auto spuit, zijn lievelingsbeer uit elkaar rukt, foto’s van hem ophangt in de buurt met de tekst ‘Lost Dog’ en zelfs een

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  2. van internet moet verwijderen. De man plaatste de seksfoto’s op zijn site nadat het stel ruzie had gekregen over de verdeling van de spullen. Niet echt een creatieve wraakactie, nee dan heeft ene Emily het beter aangepakt. Naast een enorm billboard in New York houdt ze al een tijdje een weblog bij waar ze laat zien hoe ze teksten op zijn auto spuit, zijn lievelingsbeer uit elkaar rukt, foto’s van hem ophangt in de buurt met de tekst ‘Lost Dog’ en zelfs een

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  3. van internet moet verwijderen. De man plaatste de seksfoto’s op zijn site nadat het stel ruzie had gekregen over de verdeling van de spullen. Niet echt een creatieve wraakactie, nee dan heeft ene Emily het beter aangepakt. Naast een enorm billboard in New York houdt ze al een tijdje een weblog bij waar ze laat zien hoe ze teksten op zijn auto spuit, zijn lievelingsbeer uit elkaar rukt, foto’s van hem ophangt in de buurt met de tekst ‘Lost Dog’ en zelfs een

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  4. van zijn website moet verwijderen. De man plaatste de seksfoto’s op zijn site nadat het stel ruzie had gekregen over de verdeling van de spullen. Niet echt een creatieve wraakactie, nee dan heeft ene Emily het veel beter aangepakt. Naast een enorm billboard in New York houdt ze al een tijdje een weblog bij waar ze laat zien hoe ze teksten op zijn auto spuit, zijn lievelingsbeer uit elkaar rukt, foto’s van hem ophangt in de buurt met de tekst ‘Lost Dog’ en zelfs een

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  5. is behind it (Emily mentions that her PI is someone who works on that channel), but no one is owning up to it. I really dislike the idea that I’m being duped (at least I figured it out on my own as I was reading the blog and before posting about it, others were initially taken in and published how crazy this woman’s revenge was). This is like an extended Energizer Bunny commercial (you remember–when they would start off with a fake commercial and then the bunny would come out, and you would realize the first commercial was

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  6. I did a little PI work myself (ok, I googled it) and found the billboard that kicked the whole thing off has been linked to a viral marketing campaign for Court TV. The New York Post ran the story seven days ago. According to Outside the Beltway the billboard is up in NYC and LA and now slow housewives everywhere are reading the blog. So, I am very sorry dear internets, for unkowingly linking to and helping perpetrate this brilliant guerilla marketing campaign, but it was kinda fun.

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  7. quanta q says:

    Real or not…it’s still pretty funny to see this billboard

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  8. POETS Day Top 10 Dumbest Online Business Ideas That Made It Big Time. Bush gropes Chancellor Merkel – what next? Tonsil hockey with Kofi Annan? World Jump Day – possibly didn’t work as intended That Girl Emily – it’s not ‘real’ folks, but fun all the same Website Paintings. That’s right – paintings of websites. Top 10 unintentionally worst company URLs – you’ve seen these before but have another look because you’ll grin all over again

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  9. marybeth says:

    I read a couple of posts and then began reading them all from the beginning. There was no single post that made me doubt that this was authentic but all of them together did. I agree with those that believe it’s a marketing campaign of some kind and I also think we were meant to figure that out. People who feel that they’re in on the joke will be more receptive to a new show/book/product/whatever it’s about than they would if they followed the story for the next two weeks, believing it to be true, only to find that they had been tricked.

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  10. [...] Blogged, Billboarded, YouTubed. [...]

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  11. Christopher says:

    Come on, I don’t believe it. I mean maybe it is true but I doubt it. For one thing, either her husband or the “other woman” cold sue her for defamation (while immoral they aren’t doing anything illegal). And can you imagine the COST of all that? I just don’t buy it. It is extremely easy in photoshop to make a billboard say ANYthing u want. And the blog? C’mon….

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  12. Melissa says:

    this has to be an ad for an upcoming movie from Spielberg dedicated to Aaron Spelling…..it’s a Hollywood advertisement to get the curious going

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  13. shan says:

    when i first heard this i thought it was real…
    van wagner the owners of the sunset billboard always advertise movies…its gotta be one.

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  14. shirls says:

    This was a very good publicity stunt, and whoever thought of it, is probably getting praise. Anyways, this billboard is also on Sunset Blvd. in Hollywood, California.

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  15. Larissa says:

    I saw the one in Brooklyn & fell for it, but I think the whole stunt is hilarious. By the way, if it HAD BEEN real, it is NOT defamation & not actionable. Truth is an absolute defense to a claim of defamation.

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  16. Joan says:

    There’s one in Chicago, too

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  17. Jeanie Hesson says:

    I, too, honestly believe this is a hoax. I watched the video supposedly taken of the husband and her best friend. It looks staged by actors. I am curious why all the trouble.

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  18. Ivor Lankipric says:

    What a useless waste of time, CourtTV should get c*nted over by you gullible wasters.

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