49ers to Play at Monster Park

Audio cable biz pays $6M for Candlestick rights (ESPN)

San Francisco renamed its most storied sports stadium “Monster Park” on Tuesday, with a Bay Area electronics cable company agreeing to pay at least $6 million for the naming rights to Candlestick Park. “It’s a only-in-San Francisco-name and San Francisco prides itself on being different and this is just another example of us standing out in a crowd,” said Sam Singer, spokesman for the San Francisco 49ers, who play at the stadium.

The name, which becomes effective in time for Sunday’s game against the St. Louis Rams, comes from the stadium’s new sponsor, Monster Cable Products, a San Francisco-area company that sells audio cables such as those connecting guitars to amplifiers. “Monster has always been an unusual name. But, at least within the consumer electronics industry, it’s a famous name,” Monster vice president David Tognotti said in an interview.

Monster Cable beat out other suitors for the naming rights, including Oracle Corp, Wells Fargo and Macromedia.

I’ve used Monster cable since the late 1980s. But who knew they were big enough to afford to pay $6 mil for stadium naming rights? And, given the history of companies that name stadia after themselves, I’m thinking I might ought to stock up on speaker wire before they go out of business. . . .

James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College. He's a former Army officer and Desert Storm veteran. Views expressed here are his own. Follow James on Twitter @DrJJoyner.


  1. Paul says:

    James- that is actually not outrageous. Compare it to Super Bowl airtime. — Or even AFC/NFC Championship airtime.

  2. BigFire says:

    What happened to 3Com Park? I guess 3Com decided not to renew their naming contract. I still like the old Candlestick Park.

  3. They only paid $6 mil? Miller Brewing is paying the Brewers $10 mil/year for the name Miller Park. For that “small” amount Mark Cuban could have named the place after himself.