BlogAds: Costs Per Impression

Danny Carlton has put together a comparison of BlogAds prices compared to the SiteMeter traffic results for the blogs.

BlogAds traffic numbers–like any other metric–are a bit off. For example, I have several adstrips, all of which should have identical traffic since they appear on the same pages, and there is sometimes rather substantial deviation between them. Still, the numbers do update themselves regularly and are likely the better comparison point, since all sites don’t have SiteMeter.

Still, Danny’s numbers are worth a look for an alternate perspective.

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James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College. He's a former Army officer and Desert Storm veteran. Views expressed here are his own. Follow James on Twitter @DrJJoyner.


  1. Paul says:

    heh- Kos is going to raise his rates.