Bone Marrow Campaign Used Beautiful Women To Entice Men To Be Tested

Folks, it’s all about the marketing:

BOSTON — On its face, it seemed reasonable enough: a bone marrow registry sending recruiters to malls, ballparks and other busy sites to enlist potential donors.

But the recruiters were actually flirtatious models in heels, short skirts and lab coats, law enforcement officials say, asking passers-by for DNA swabs without mentioning the price of the seemingly simple procedure. And the registry, Caitlin Raymond International, was paying up to $60,000 a week for the models while billing insurance companies up to $4,300 per test.

(…)

“The models worked the crowds, if you will,” he said. “We were told basically they would engage a lot of younger men with some sort of flirtatious thing: ‘Hey, don’t you want to be a hero? Come on, do this!’ ”

If people expressed interest, Mr. Boffetti said, the models — who, for reasons that remain unclear, sometimes also wore electric-blue wigs — would hand them off to registry employees who would take mouth swabs.

“They got people to do this without telling them it could be a charge of $4,300 against their insurance,” he said.

Okay so there might have been fraud here but, as the saying goes, sex sells.

FILED UNDER: Quick Takes
Doug Mataconis
About Doug Mataconis
Doug holds a B.A. in Political Science from Rutgers University and J.D. from George Mason University School of Law. He joined the staff of OTB in May 2010 and contributed a staggering 16,483 posts before his retirement in January 2020.

Comments

  1. john personna says:

    You make it sound like men are big pervs, but the truth is everybody responds to beautiful women. That includes men, but also other women, and children.

    It is more related to sexual selection (and recognition of good genes) than “sex.”