Candidate Spin Spam
Most of the e-mail messages I get from campaign flaks and other public relations types automatically tag and sort into my “PR Spam” folder. The last couple of days have been especially heavy, with 43 messages through early this morning. The lion’s share have been from the Romney and McCain campaigns.
Every time I write about the topic, such as my “Netiquette” piece for the Politico with Jeff Mascott, or talk to public relations professionals in the government or business sectors, I’m always told how obvious my advice to target and limit one’s message is.
And yet they continue to send dozens of messages a day. Do they really think this is the most effective way to get people on their side?