Charitable Fundraising Gimmicks
John Quiggin is shaving off his 30-year-old beard as part of an Australian Leukemia Foundation fundraiser. It’s a commendable effort, to be sure, but one that brings to mind something that has perplexed me for years.
All manner of worthwhile charities hold events wherein people are “sponsored” based on how many miles they bike, laps they walk, hours they go without sleep, ropes they jump, or what have you. Why the need for the gimmick?
Are there some significant number of people who don’t give a damn about curing leukemia but are nonetheless willing to donate to the cause for whatever pleasure seeing people shave their beard yields? Or who aren’t sure whether breast cancer is more worth curing than some other disease and make that determination based on what physical challenges the antis are willing to undergo to prove their point?