Coors vs. Coors


The Coors Brewing Company distanced itself last week from the political views expressed by US Senate candidate and former company chairman Pete Coors (R-CO). The company issued a formal — and very “politically correct” — written statement expressing sharp disagreement with candidate Coors’ recent endorsement of the proposed constitutional amendment to ban gay marriage. “We do not support discrimination against the gay-lesbian-bisexual-transgender community, via legislation or otherwise,” said Coors Brewing CEO Leo Kiely. While candidate Coors no longer serves as the company chairman, he and his family still own controlling interest in the company. Pete Coors is locked in a competitive GOP primary against former Congressman Bob Schaffer, who espouses nearly identical conservative views. Schaffer frequently implies that Coors only talks conservative, while his record in business shows he steered a less-than-conservative course for his company in recent years.

Apparently, gay people drink watered-down beer, too. Who knew?

James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. Views expressed here are his own. Follow James on Twitter @DrJJoyner.


  1. Mary “Dick’s Gay Daughter” Cheney used to be the Coors’ manager of corporate relations for the gay and lesbian community.

    Perhaps she left her mark.

  2. McGehee says:

    I still don’t know why a boycott of Coors beer was supposed to have any impact on Pete Coors’ candidacy — unless people thought that his candidacy is only valid if the beer company supports him?

    Hey, didja know the H.J. Heinz Company, makers of Heinz ketchup, has actually been cozying up to the Bush Administration? I’ll bet that’ll make a lot of Kerry supporters stop and reconsider, won’t it? &lt/sarcasm>