From Our “Gee, Do Ya Think?” File, Christine O’Donnell Edition

In her new book, former Delaware Senate candidate Christine O’Donnell calls the infamous “I’m Not A Witch” ad the lowest point of her 2010 campaign:

Christine O’Donnell reveals in her new book that the “lowest moment” of her failed 2010 Senate campaign came when the Delaware Republican made the now-infamous assurance to voters: “I am not a witch.”

Writing in her memoir, “Troublemaker: Let’s Do What It Takes to Make America Great Again,” set to be released on Tuesday, the tea party-backed former candidate says she never wanted to make the ad but was urged to do it by an insistent media consultant.

“It was a wrong-headed move, made for all the wrong reasons, but it was mine,” O’Donnell writes, according to The Associated Press, which bought a copy of the book on Thursday


The “witch” ad, later parodied on “Saturday Night Live,” was “my lowest moment of the 2010 campaign,” O’Donnell writes.

The decision to create the ad came after a clip from the 1990s in which she said she “dabbled” in witchcraft as a teenager was posted on the internet last fall, though O’Donnell contends that it was leaked before she had seen or approved it.

The consultant who O’Donnell says urged her to create the ad, Fred Davis, responded to her claims in an email message to the AP on Thursday. “I wish her well with her book, and her future,” he said. “That was a very unusual campaign.”

To say the least.

In case you forgot:

FILED UNDER: Campaign 2010, Quick Takes, US Politics,
Doug Mataconis
About Doug Mataconis
Doug Mataconis held a B.A. in Political Science from Rutgers University and J.D. from George Mason University School of Law. He joined the staff of OTB in May 2010 and contributed a staggering 16,483 posts before his retirement in January 2020. He passed far too young in July 2021.


  1. OzarkHillbilly says:

    In case you forgot:

    Damn, Doug, I almost had forgotten, but now, thanx to you, I remember again. May you roll over a bowl of corn flakes in your bed tonite.

  2. Fiona says:

    She’s not a witch, but she is an idiot. I can’t help but think her book will quickly end up in the remainder pile. Who’d want to read about her life?

  3. Kylopod says:

    The important question is not whether she’s a witch. It is: Is she a good witch or a bad witch?

  4. JohnMcC says:

    No, no! The important question is which cabinet post will she get in the Bachmann administration?

  5. Richard Gardner says:

    Nationally the ad made her look look like silly, but I suspect it may have been a positive in Delaware – I could read her ad as “hey, they say I’m a witch but this is Delaware in 2008 and they are grasping at straws.” Delaware is a small state and local stuff is what gets you elected. She had other baggage so she wasn’t elected by her voters, but the witch stuff made it national because it was so weird. And I think she is proving her lack of big picture focus by focusing on the national attention, vice local voters who rejected her.

    Agree, who is going to buy this book? Discount book pile.