How to Blog Good
Chris Clarke provides an excellent template for aspiring bloggers to emulate. A sampling:
This is the title of a typical incendiary blog post
This sentence contains a provocative statement that attracts the readers’ attention, but really only has very little to do with the topic of the blog post. This sentence claims to follow logically from the first sentence, though the connection is actually rather tenuous. This sentence claims that very few people are willing to admit the obvious inference of the last two sentences, with an implication that the reader is not one of those very few people. This sentence expresses the unwillingness of the writer to be silenced despite going against the popular wisdom. This sentence is a sort of drum roll, preparing the reader for the shocking truth to be contained in the next sentence.
This sentence contains the thesis of the blog post, a trite and obvious statement cast as a dazzling and controversial insight.
This sentence claims that there are many people who do not agree with the thesis of the blog post as expressed in the previous sentence. This sentence speculates as to the mental and ethical character of the people mentioned in the previous sentence. This sentence contains a link to the most egregiously ill-argued, intemperate, hateful and ridiculous example of such people the author could find. This sentence is a three-word refutation of the post linked in the previous sentence, the first of which three words is “Um.” This sentence implies that the linked post is in fact typical of those who disagree with the thesis of the blog post. This sentence contains expressions of outrage and disbelief largely expressed in Internet acronyms. This sentence contains a link to an Internet video featuring a cat playing a piano.
That said, Clarke’s recipe is easier for an aspiring blogger to follow; Henley’s only works for established bloggers with a steady base of commenters.