How to Blog Good

Chris Clarke provides an excellent template for aspiring bloggers to emulate. A sampling:

This is the title of a typical incendiary blog post

This sentence contains a provocative statement that attracts the readers’ attention, but really only has very little to do with the topic of the blog post. This sentence claims to follow logically from the first sentence, though the connection is actually rather tenuous. This sentence claims that very few people are willing to admit the obvious inference of the last two sentences, with an implication that the reader is not one of those very few people. This sentence expresses the unwillingness of the writer to be silenced despite going against the popular wisdom. This sentence is a sort of drum roll, preparing the reader for the shocking truth to be contained in the next sentence.

This sentence contains the thesis of the blog post, a trite and obvious statement cast as a dazzling and controversial insight.

This sentence claims that there are many people who do not agree with the thesis of the blog post as expressed in the previous sentence. This sentence speculates as to the mental and ethical character of the people mentioned in the previous sentence. This sentence contains a link to the most egregiously ill-argued, intemperate, hateful and ridiculous example of such people the author could find. This sentence is a three-word refutation of the post linked in the previous sentence, the first of which three words is “Um.” This sentence implies that the linked post is in fact typical of those who disagree with the thesis of the blog post. This sentence contains expressions of outrage and disbelief largely expressed in Internet acronyms. This sentence contains a link to an Internet video featuring a cat playing a piano.

Much more in that vein at the link. Mark Thompson is right that it’s not quite at the level of Jim Henley‘s 2006 masterpiece. Brevity is, after all, the soul of wit.

That said, Clarke’s recipe is easier for an aspiring blogger to follow; Henley’s only works for established bloggers with a steady base of commenters.

FILED UNDER: Blogosphere, Humor, , ,
James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. Views expressed here are his own. Follow James on Twitter @DrJJoyner.


  1. john personna says:


    The Frontal Cortex has a fantastic piece discussing a new study finding that people choose TV news based on which channels are more likely to agree with their pre-existing opinions and how we have a tendency to filter for information that confirms, rather than challenges, what we believe.

    Except for the minority of contrary sorts, I guess, who keep an eye on the opposition.

  2. rodney dill says:

    Sounds more like standard MSM protocol