Jeb Bush Wants To Be Known As Jeb!


Ahead of his campaign kickoff tomorrow, Jeb Bush has unveiled a new logo:

Former Florida Gov. Jeb Bush has made it all but official.

A day before he is expected to formally announce his campaign for the Republican presidential nomination, Bush released a YouTube video Sunday featuring Floridians highlighting Bush’s impact as governor of the Sunshine State – and debuting his new “Jeb! 2016” campaign logo.

The most notable thing, of course, is that his last name is nowhere to be seen, however that isn’t something new for the younger Bush brother. The Washington Post’s Robert Costa points out that its similar to campaign signage Bush has used in the past, something which Bush’s communications director acknowledged:

Others have pointed out its similarity to another past candidate’s logo:

Salon’s Simon Malloy decided to get a little creative. First, with a Hillary-esque version:

And then with what would probably be the oddest sit-com ever:

Here’s the video that the campaign released:

FILED UNDER: Campaign 2016, US Politics, , , , , ,
Doug Mataconis
About Doug Mataconis
Doug Mataconis held a B.A. in Political Science from Rutgers University and J.D. from George Mason University School of Law. He joined the staff of OTB in May 2010 and contributed a staggering 16,483 posts before his retirement in January 2020. He passed far too young in July 2021.


  1. michael reynolds says:

    It has the virtue of making Hilary’s mediocre logo look better.

  2. Gromitt Gunn says:

    “Please please please please please please please forget my last name is Bush. Please.”

  3. Gustopher says:

    He wouldn’t be the first Bush with a sit-com.'s_My_Bush!

    “He’s the resident, the president, he’s kind of in charge…”

  4. Mr. Prosser says:

    I prefer Charles Pierce’s version which he has been using for at least 6 months at his blog:

  5. Jenos Idanian #13 says:

    I heard him referred to as “Juan Ellis Bush.” I kind of like that one.

  6. Franklin says:

    Well, the first thing you (should) know: old Jeb’s a billionaire!

  7. John Peabody says:

    Won’t! Work!

  8. ernieyeball says:


  9. ernieyeball says:

    @John’s the ditty we sang as kids in 1956…

    Whistle while you work.
    Stevenson’s a jerk!
    Eisenhower’s got the power,
    Stevenson Won’t Work!

  10. Pinky says:

    See, I read that headline, and just thought that Doug was being emphatic about J.E. Bush liking his nickname.

  11. sam says:

    The signs I saw on the tube last night were lettered ¡Jeb! — a subtle, or maybe not so, signal to the Hispanic electorate. Wonder how that will go down with the base.

  12. dmhlt says:
  13. sam says:

    Evidently he spoke in Spanish, too. ( I didn’t see it). I wonder how that will go down.

  14. Lit3Bolt says:

    Jeb! has several negatives…

    He’s rusty from being out of politics for so long.

    He’s multicultural and has sympathy for Hispanics which means the red meat base will never trust him.

    His advisers can’t seem to advise, and there seems to be some behind-the-scenes ineptitude tales to tell there.

    He’s related to one of the worst Presidents in the history of the United States. Presidents are identified by last name only. He will never be President Jeb!, he will be President Bush, and that conjures up some bad mojo.