Nick Gillespie mentioned the coming of. . .
Kinja is the latest product from the most interesting Web-based impresario of the current moment, Nick Denton. He’s the fellow behind Gawker, Wonkette, and Fleshbot; his sites are so good, it’s a shame to report that he’s British. [I thought we liked Brits? -ed.]
Kinja is an aggregator for blog content. As this NY Times account explains, “the site automatically compiles digests of blogs covering subject areas like politics and baseball.”
It’s an interesting concept, although I think I’ll stick to my blogroll for now. Still, the rationale makes some sense:
By pointing readers to the Web’s newest and best bits, Web logs offer a way to cut through online clutter. But now that there are millions of blogs, what was once a solution to the information glut has started to become part of the problem. So perhaps inevitably, sites and services have popped up that add another level to the information food chain by digesting the Web digests.
The site is designed for people who may have heard about Web logs but are not sure how to start reading them, said Nick Denton, Kinja’s president, whose small blog-publishing empire includes the New York gossip site Gawker (gawker.com).
“Everyone has this illusion that Web logs have taken the world by storm,” Mr. Denton said, “but Web logs have probably only reached 10 percent of the Internet population. Our goal is to reach the remainder.”
If my readership goes up 90 percent, I’ll be pleased! I’ve already gotten several referrals from it. Interestingly, OTB is being aggregated in the Liberal Digest.