LA Times Going the Paywall Route
Via The Wrap: L.A. Times to Put Up Its Paywall March 5
As TheWrap reported at the time, the daily paper will institute a metered paywall whereby online readers can access up to 15 stories a month for free. After that they will need to buy a subscription or lose access.
The subscription plan — which the paper is referring to as a membership program — will take effect on March 5 with an introductory rate of 99 cents a month. After the 99 cents for the first four weeks, the digital-only rate will rise to $3.99 a week. Other packages will be offered, including $1.99 a week for unlimited digital access and the Sunday newspaper. Online access will be included at no extra charge for print subscribers.
This sounds roughly like the NYT‘s system (i.e., some articles for free).
I remain skeptical of such plans as they seem to assume that they are there enough people who currently are both not subscribers and who need more than 15 stories a month to make this move profitable. Is this likely?
I tend to view paywalls as desperation moves for a print industry that is unable to figure out how to adapt to the digital era.