LifeLock Pitchman Has Identity Stolen

LifeLock Pitchman Has Identity StolenID protection Guru Todd Davis is being sued for fraud.

Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock, even offer his Social Security number next to his smiling mug.

Now, Lifelock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn’t work as promised and he knew it wouldn’t, because the service had failed even him. Attorney David Paris said he found records of other people applying for or receiving driver’s licenses at least 20 times using Davis’ Social Security number, though some of the applications may have been rejected because data in them didn’t match what the Social Security Administration had on file.

Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis’ Social Security number.

I do believe these people have a case….

Image via Ryan Healy

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James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. Views expressed here are his own. Follow James on Twitter @DrJJoyner.


  1. JACK ARMY says:

    The funny thing is that I still listen to the commercials for this service on my radio! Huh. Whodathunkit?

  2. D. H. Strong says:

    I do believe these people have a case….
    I don’t. If only one person succeeded, out of the hundreds of thousands who probably tried, then it must work pretty well. I personally would file criminal charges against the online payday loan operation, which sounds like a pretty filthy bunch of scum anyway — who makes ON-LINE LOANS AGAINST PAYCHECKS?!? Scum who charge 70000% interest, that’s who.

    As for people applying for driver’s licenses using his SSN — huh?!? Your driver’s license asks for proof of residence, not your SSN. In fact, the only people who can legally ask for your SSN is your own personal bank, your employer, and the IRS.