May 2004 Stats and Referrers

For the fourth straight month, OTB has set a new record for traffic, with 463,972 unique visits, 831,958 page views, and 2,476,619 hits as counted by HostingMatters.* SiteMeter counted approximately 470,000 unique visits and 605,000 page views.

These numbers are wildly inflated by search engine and other traffic generated by the frenzy over the Nick Berg video, plus several stories of unusual interest, notably the Abu Ghraib prison scandals and the hubbub over Alexandra Kerry’s Cannes dress. Indeed, I had several days of traffic during the month that were higher than any of the several InstaLanches I’ve experienced; one day was higher than any previous total month.

Clearly, while solid writing and analysis is the best way to build a steady audience, gore and titilation generates more short-term traffic. Go figure.

Below are the top weblog referrers to OTB for the month of May. They’ll be honored on the left sidebar for the next month:

Needless to say, it took more referrals to make the cut last month. Indications so far are that June will be comparatively normal.

*These figures exclude traffic generated by robots, worms, and other non-humans.
**Obviously, a record. Indeed, I’ve never had a previous month over 77,000.

FILED UNDER: OTB History, , , , , , ,
James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College. He's a former Army officer and Desert Storm veteran. Views expressed here are his own. Follow James on Twitter @DrJJoyner.


  1. Kevin says:

    Clearly I overlinked you :-).

  2. Kate says:

    Flames girls, James! Follow up Nick Berg with the net’s most searched naked boobie pictures, and you’ll have a one-two punch that will just keep the hits coming.

  3. Paul says:

    OK but your present rate of traffic shows about 130,000 per month now. (last week * 4.3)

    If your previous record was 77,000 that’s a bump. Are you still getting Berg traffic or did a few of those people stick around for your ‘solid writing and analysis?”

  4. James Joyner says:

    I still had unusually high traffic at the tail end of last week. I’m now getting 3000-4000 a day again, which is the range I was in right before the Berg spike. But, yeah, that’s still high compared to what I was doing at the end of April.