McCain Reaches Out to Latino Small Business Owners
John McCain goes EspaÃ±ol in his latest ad campaign.
Matt Yglesias calls the ad “shrewd,” noting that Latinos tend to vote based on their interests rather than as a bloc, that McCain needs to distance himself from the “I hate immigrants” wing of the party, and that “given the tendency of small business owners everywhere to love the GOP a specific focus on small business seems smart.”
True on all counts, I think, even if the ad itself is rather dull. I’m not sure I’d have devoted the most prominent visual to a guy standing by a tree, though.