McDonald’s Premium Coffee Boosts Sales
McDonald’s shift to better coffee is apparently paying dividends:
Premium coffee may perk up monthly sales at McDonald’s Corp. The fast-food franchise introduced a higher-grade of coffee last month and stock analyst Mark Kalinowski of The Buckingham Research Group thinks it will help jolt March sales, to be reported Thursday. He more than doubled his forecast for March sales in a recent report.
Most Wall Street analysts are looking for growth of 2% to 3% at restaurants open for at least 13 months. Mr. Kalinowski revised his forecast for U.S. sales growth to 5.6% from 2% after conducting a survey of McDonald’s franchisees.
Of course, if someone spills a cup of it on their laps, the profits will disappear. I understand it can be quite hot.
via Steven Taylor