Pepsi iTunes Promotion

Jeff Jarvis just watched a commercial he found amusing:

I’m watching TV tonight and see an early-teenage girl in front of a Mac, drinking a Pepsi, saying, “Hi, I was one of the kids who was arrested for downloading music free off the Internet.” Cue slug of Pepsi. She says she’s still downloading music free thanks to the Pepsi iTunes promotion (while, in the background, we hear, “I fought the law and the law won”). There’s the first and only attempt I’ve seen by the music industry to make its customers look like friends. Only it didn’t come from the music industry. It came from the soft drink and technology industries. Oh, well.

Indeed. Although, since Pepsi presumably paid for the right to offer the service, no law is being violated here. And, amusingly, some web entrepreneur has posted instructions for exploiting weaknesses in Pepsi’s contest system to ensure only buying “winning” bottles. Which is rather ironic, given that Pepsi is attempting to make a profit exploiting the failure of the music industry to protect its product from unauthorized copying.

FILED UNDER: Popular Culture
James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. Views expressed here are his own. Follow James on Twitter @DrJJoyner.


  1. mark says:

    Instructions on how to only by winning bottles, eh? That reminds me of the “pop top” contest about 10 years ago by Coke where you open the can and money of varying demoninations popped up. Only you could see by the bottom of the can (there was something on the bottom resembling a sticker) whether or not the acn was actually a winner.

  2. Pop tops? Ten years ago? Get real.