Personal Fitness Infomercials
Physical fitness and weight loss infomercials have gone from promising ease to promising a grueling challenge. What happened?
For some reason, when I first turn my television on in the morning, I’m greeted with infomercials for various physical fitness systems. Presumably, something records on those channels overnight. At any rate, I’ve noticed something interesting.
Not long ago, the selling point of these sort of things was ease. That is, you could lose 30 pounds, become slimmer and sexier, and whatnot without changing your lifestyle one iota. You could continue sitting on the couch stuffing your face with snack foods and by taking this pill or doing this easy thing for 5 minutes a day, the pounds would simply melt off.
Lately, though, they’re just the opposite. They promise ridiculously grueling workouts that would make a Navy SEAL cry. But, if you work your ass off for 45 minutes a day for the next 90 days, you’ll be amazed at the improvement.
The latter is radically more realistic. The former is radically more appealing.
So, what’s happened? Has there been some FDA regulation issued that I’m unaware of banning the old style commercials? Or have we suddenly become a culture that wants to be challenged?