Romney’s Comments About The “47 Percent” Hurting His Favorability
Mitt Romney’s comments last week about the “47 percent” of Americans who don’t pay taxes and receive benefits from the Federal Government are having a negative impact on his likability among voters:
Fifty-four percent of those polled regarded Romney’s comments in an unfavorable light while 32 percent saw them favorable. The public reaction to the comments is, not surprisingly this close to an election, a partisan one. More than three-quarters of Democrats have negative impressions of Romney’s comments, with most having “strongly unfavorable” views. Independents too tilt negative by more than 2 to 1: 57 to 27 percent. (Among Republicans, nearly two-thirds have favorable views of Romney’s comments.)
And it’s not just the “47 percent” comments that are polling poorly when it comes to Romney. Sixty-one percent of all Americans — and voters alike — express negative views of how the Republican challenger is running his campaign. That number is up significantly from July — the near-certain result of the much-publicized comments by Romney.
Democrats — and more importantly independents — are the ones souring on Romney’s stewardship of his campaign. Fully 64 percent of political independents now hold unfavorable impressions of Romney’s campaign, up 18 percentage points from July. The turnabout is particularly dramatic among independent women: in July they split 44 to 41 percent on the GOP campaign; now it is 29 percent favorable and 66 percent unfavorable.
This isn’t particularly surprising. Write off nearly half of the population of the country and say that you don’t need to worry about them and you’re bound to feel the repercussions in the polls. It’s also not the kind of message likely to appeal to independents, to say the least. The numbers reflecting wide disapproval of the manner in which Romney’s campaign is being run are also problematic, because they indicate that people may end up writing Romney off if he doesn’t start turning things around soon.
The Obama campaign has already started airing ads about the comments, not surprisingly. This ad came out yesterday:
And, this one went into circulation today:
I’ve already seen the first ad here in Virginia and I’m sure that the second one will start showing up soon.