Starbucks Ain’t So Bad
Tom Smith has a message for those taking glee at the recent setbacks at Starbucks:
[R]emember what coffee was like before Starbucks. Some of you (though I doubt it, with the readership of this blog) may have cut your teeth on micro-roasted craft coffee shipped straight from Kona or that African critter’s butt to your grinding burr in Seattle. But most of us drank the usual American swill to be found in law firm coffee rooms and frat house kitchens. Akk. Dreadful stuff and I know because I drank enough of it. “I just made it” meant it had been sitting there getting foul for less than an hour. “It’s OK” meant you could drink and not die immediately. I grew up in a house where my Mom drank 20 cups of coffee a day, not one of them not worth forgetting until, you guessed it, Starbucks came along and taught people about coffee the way everybody discovered wine in the 1970s. So yes, Starbucks is not as good as
Peet’s. Well, excuse me while I play the grand piano. No it isn’t. But the point is, it’s not Maxwell House.