Via the Miami Herald: Diplomacy in 140 characters: World leaders take to Twitter, gain followers
Among world leaders who engage in “twiplomacy” — the use of Twitter for diplomatic relations — President Barack Obama wins superlatives for the most followers but Pope Francis is the most influential, according to a new survey by Burson-Marsteller.
The global public relations and communications firm found that more than three-quarters of world leaders are on Twitter
It analyzed 505 top government accounts in 153 countries. Almost half were personal accounts of heads of state, heads of government, foreign ministers and their institutions. About one-third of world leaders personally tweeted.
The study said all 45 European governments are on Twitter, and, with the exception of Suriname, all Latin American countries are, too. In North America, 79 percent of leading government officials have Twitter accounts. It falls off slightly for Asia and Africa, where 76 percent and 71 percent of governments, respectively, use Twitter.
I must confess, when Twitter first emerged I had no idea what to do with it, and I certainly never thought it would become a medium by which governments attempted to communicate with the public.
The article is worth a quick read.