Blog as New Buzz Word
Apparently, blogging has reached the status that it’s attached to stories having nothing to do with blogging in order to create a buzz. Here’s an example from the front of WaPo’s page at the moment:
Blogging Clicks With Colleges (WaPo, B01)
First the Internet turned colleges upside down, extending classrooms and changing the way people learned. Next came Napster and other file-sharing tools, then Web logs. Now blogs are morphing into the next big thing on campus: wikis.
The wiki, which got its name from the Hawaiian word for “quick,” is the scrappy little brother to the blog, an interactive Web page that can be changed by anyone who stumbles upon it. While blogs let people publish their thoughts online, wikis take things a step further, creating freewheeling, collaborative communities: Students can edit one another’s work, bounce ideas around or link to infinite other Web sites. “Students keep pushing for more interactivity, often in ways I hadn’t thought of yet,” said Mark L. Phillipson, assistant professor of English at Bowdoin College in Brunswick, Maine.
Granted, there’s some material several paragraphs into the story about the fact that students and professors blog, although that’s hardly news. But in what sense is a wiki “the scrappy little brother to the blog”? Aside from the fact that people use computers to write them and they’re both on the Internet, not much. Presumably, though, calling the story “Wikis Click(i)s with Colleges” wouldn’t have have the same impact.