Chris Christie’s First Re-Election Ad Looks Very Presidential

Chris Christie is out with the first ad of his re-election campaign, which looks like it could serve as a Presidential campaign ad with just a few tweeks:

Four years ago, New Jersey was broken: runaway spending, the nation’s highest taxes, and unemployment on the rise. Then we elected – Chris Christie. He made the tough decisions to get New Jersey back on track. Taxes cut. Spending cut. Government made smaller and smarter. A real property tax cap. Working with Democrats and Republicans, believing that as long as you stick to your principles, compromise isn’t a dirty word. The result: Four balanced budgets in a row, with no new taxes for anyone. The best job growth in 12 years. Nearly 130,000 new private sector jobs. Merit pay to reward New Jersey’s best teachers. And the most education funding, ever. But the most important thing he did has little to do with numbers, statistics or even politics: He made us proud to say we’re from New Jersey. Chris Christie. The Governor.

Very well made ad.

FILED UNDER: 2013 Election, US Politics, , ,
Doug Mataconis
About Doug Mataconis
Doug Mataconis held a B.A. in Political Science from Rutgers University and J.D. from George Mason University School of Law. He joined the staff of OTB in May 2010 and contributed a staggering 16,483 posts before his retirement in January 2020. He passed far too young in July 2021.


  1. Moosebreath says:

    It is well made. On the other hand, the message will bury him in the Republican primary. Just look at these anathema phrases:

    “Working with Democrats and Republicans”
    “compromise isn’t a dirty word”
    “And the most education funding, ever.”

  2. edmondo says:

    Wow. It almost makes me want to live in New Jersey….oh damn, I already do! And I don’t recognize the New Jersey in Christie’s ad. Good Old Chris Christie is doing the same thing his two Republican predecessors did, he underfunds state pensions and plays games with revenue projections to cut state taxes. When we finally get fed up with this nonsense and elect a Democrat to replace them, the poor bastard has to raise taxes and act responsibly. Of course the Republicans howl like banshees because someone is trying to be fiscally responsible.

    Sooner or later, the bill will come due.

  3. Franklin says:

    @edmondo: If your state was anything like my state, the pensions were WAY out of control; there’s just no way to support people retiring in their early 50s anymore. Although I don’t doubt there are games played with revenue projections, that’s a classic maneuver …

  4. Bleev K says:

    I don’t trust somebody who has no respect for his own body.

  5. CB says:

    about that property tax reform…

  6. edmondo says:


    If pensions are “way out of control” the one should renegotiate the benefit, not ignore it. If the money is due, then a responsible person plans for it — and not by assuming that the employee will never retire or that COLAs do not exist

  7. cleverboots says:

    Because that’s the prize he’s really after and he’s just using the Governorship as a way to stay in the public eye. Subtlety is NOT his strong suit.

  8. An Interested Party says:

    …which looks like it could serve as a Presidential campaign ad with just a few tweeks…

    A pity for people like Doug that Christie will never be in a presidential general election as he will never get past the Southern base of the GOP…

  9. cleverboots says:

    The ad is a bunch of baloney. New Jersey has not made progress on jobs and our taxes are much too high for value received. Christie is really running for President and only incidentally for Governor. Since the Republicans proved they have no other viable candidates last year, he has a good shot at the nomination and the Southern GOP might just have to accept him as they did Romney.