Michigan Republican To Run Hilariously Stupid, Probably Offensive, Super Bowl Ad
Former Republican Congressman Pete Hoekstra, now a candidate to replace Debbie Stabenow as one of Michigan’s Senators, apparently thinks it’s a good idea to run this ad during the Super Bowl on Michigan’s NBC affiliates:
This ad truly has it all. The racially stereotyped Asian woman speaking accented English, the dumb names, and yet the campaign is justifying it:
The campaign of former Rep. Peter Hoekstra for U.S. Senate explained a racially charged Super Bowl advertisement they developed – complete with an Asian actress speaking in broken English – as a reflection of China’s increasingly competitive education system.
The campaign of the Michigan Republican hit racial notes as a new advertisement argued that the policies of incumbent Sen. Debbie Stabenow (D-Mich.) were helping China to the detriment of the United States.
The advertisement, which will run in Michigan during the Super Bowl and afterward, features an Asian female with a conical straw hat riding a bike through a rice paddy field.
“Your economy get very weak. Ours get very good [sic],” the actress says, in broken English.
“Thank you Michigan Senator Debbie ‘Spend-it-now’. Debbie spend so much American money [sic],” the actress says, without a Chinese accent. “You borrow more and more, from us… we take your jobs. Thank you Debbie ‘Spend-it-now.'”
The Hoekstra campaign called the advertisement “satirical” and explained the broken English in the video as a reflection of China’s increasingly competitive education system.
“You have a Chinese girl speaking English – I want to hit on the education system, essentially. The fact that a Chinese girl is speaking English is a testament to how they can compete with us, when an American boy of the same age speaking Mandarin is absolutely insane, or unthinkable right now,” Hoekstra spokesperson Paul Ciaramitaro told POLITICO. “It exhibits another way in which China is competing with us globally.”
“I think that China is our global competitor and the facts are what they are. They hold $1.1 trillion of our debt, their economy is booming, ours is not. It’s not a racial overtone to compare yourself to competitors on the global stage,” added Ciaramitaro. “I think the viewer of an ad is going to recognize satire. … I wouldn’t agree of the characterization [of the ad] as racial.”
The advertisement also features a video of Hoekstra, saying, “I think this race for Michigan Senate is between Debbie ‘spend-it-now’ and Pete ‘spend-it-not’ – I’m Pete ‘spend-it-not’ Hoekstra.”
The ad buy, according to Hoekstra’s campaign, begins Sunday and will run for two weeks. The advertisement has already run in the Detroit, and will run in every one of Michigan’s television markets.
“The concept is highlighting Stabenow’s abysmal spending record, and the real-life consequences of that. The campaign decided to go with a satirical approach that would generate some buzz and discussion,” said Ciaramitaro.
Yea I get they’re trying to use satire, but isn’t satire supposed to be funny?
I’m no campaign media expert, but this strikes me as an ad that could very easily backfire on a candidate and, at the very least, belongs right up the with “I’m Not A Witch” in the annals of bad campaign commercials